Budweiser is sitting on the sideline for Super Bowl LV. Instead, they will be reallocating the $5.6 million that would’ve been spent on their ads towards raising “critical COVID-19 vaccine awareness.”...

quote:
For the first time in 37 years, Budweiser isn’t airing a commercial during the Super Bowl. Instead, we’re redirecting our advertising dollars to support COVID-19 vaccines awareness and education. Working with partners like the Ad Council and COVID Collaborative, we’re helping to safely bring people back together again soon.

Over the past year, we’ve seen America’s collective resilience. We’ve seen everyday people turn isolation into connection, and strength into hope. We made our new Super Bowl ad – “Bigger Picture” narrated by Rashida Jones – to champion those stories and honor the ordinary people of America doing extraordinary things.

Do you have a favorite Bud spot?

(The Spun)

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CanebreakCajun•39 months

No. They are afraid they will offend someone with their add. Just like coke and the others who've dropped ads.

TFH•39 months

Stupid. Should donate a lot more to covid AND do the commercial. The commercials help morale which is just as, if not more, important as other stuff

HarveyTunnel•39 months

Viewership is historically low in pro sports. If they were giving the ads away, the Chinese Beer Company (Budweiser) would advertise. People are already paying top dollar to drink their swill hoping to cope with the COVID hoax economy.

Anemone•39 months

The company is based in Belgium.

Jay Are•39 months

So, you know neither who owns Bud nor what beer costs? Cool comment, bro.

TygerDurden•39 months

Virtue signaling at its finest.

Hangit•39 months

The reason is that it is European owned now, and they don't give a flying rat's arse aboot the Super bowl.

Jay Are•39 months

Inbev has owned Budweiser since 2008...

how333•39 months

hehehe

FaCubeItches•39 months

"raising 'critical COVID-19 vaccine awareness.'" Not sure why they think the that two cannibals on Papua New Guinea who haven't yet heard of COVID would: (1) be watching the Super Bowl; or (2) care even slightly about a vaccine.

CajunBullet•39 months

It's a shame...the commercials are more entertaining than the goofy game. There goes the ratings.

BobABooey•39 months

Swedish Bikini Team as nurses and maybe Tone Loc, Spuds, and Alex from Strohs throwing a hot tub party at a sorority house. That’s the kind of COVID awareness America needs.

imjustafatkid•39 months

Don't care, won't be watching.

EKG•39 months

They know few will be watching he SB. They’d be better off releasing an ad via YouTube.

Mike da Tigah•39 months

Which is an advertisement for “look how good we are”

biglego•39 months

Covid vaccine awareness lol. St Judes would be a better donation.

js1591•39 months

That’s okay. I don’t drink Budweiser and I won’t be watching the Super Bowl.

Flashback•39 months

The woke NFL has managed to scare advertisers from using them. Lol.

Cleanmatt•39 months

Budweiser has gotten 100 times more media buzz by doing this than if they would have aired a couple commercials. They knew exactly what they were doing.

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