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Budweiser Is Skipping The Super Bowl Commercials This Year, Here's Why...
19Budweiser is sitting on the sideline for Super Bowl LV. Instead, they will be reallocating the $5.6 million that would’ve been spent on their ads towards raising “critical COVID-19 vaccine awareness.”...
quote:Do you have a favorite Bud spot?
For the first time in 37 years, Budweiser isn’t airing a commercial during the Super Bowl. Instead, we’re redirecting our advertising dollars to support COVID-19 vaccines awareness and education. Working with partners like the Ad Council and COVID Collaborative, we’re helping to safely bring people back together again soon.
Over the past year, we’ve seen America’s collective resilience. We’ve seen everyday people turn isolation into connection, and strength into hope. We made our new Super Bowl ad – “Bigger Picture” narrated by Rashida Jones – to champion those stories and honor the ordinary people of America doing extraordinary things.
(The Spun)
Filed Under: NFL
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It's a shame...the commercials are more entertaining than the goofy game. There goes the ratings.
Reply•30 days
"raising 'critical COVID-19 vaccine awareness.'"
Not sure why they think the that two cannibals on Papua New Guinea who haven't yet heard of COVID would: (1) be watching the Super Bowl; or (2) care even slightly about a vaccine.
Reply•30 days
Viewership is historically low in pro sports. If they were giving the ads away, the Chinese Beer Company (Budweiser) would advertise. People are already paying top dollar to drink their swill hoping to cope with the COVID hoax economy.
Reply•1 month
No. They are afraid they will offend someone with their add. Just like coke and the others who've dropped ads.
Reply•1 month
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