PIC: Purdue Will Feature Student Photo Montage On Helmets Against Iowa

This is an interesting concept...I think. For their game against Iowa on Sept. 27, Purdue wants to feature their fans on their helmets in what they're calling their "Social Media Game." How does it work? Students who buy a VIP card by June 10 will have their photo be part of a collage on the team's helmet. And that will look like this...