Adidas & Miami Are Really Excited About New 12-Year Deal

Adidas announced their new 12-year partnership with the Miami Hurricanes on Thursday that extends through the 2027-2028 season...

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“The University of Miami was the first college program to excel as a national brand with championship play on the field, changing the game of college athletics,” said Mark King, adidas Group North America president. “Their unmatched success, national relevance and cultural significance make them a perfect fit for adidas as we continue to significantly invest and grow our business in the U.S. Florida is a key battleground and home to some of the best athletic talent in the country. We’re proud to have Miami as a key pillar of our future business.”

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What came next was an ad takeover of ESPN’s website...

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What followed that was new cleats dedicated to former Miami stars RB Frank Gore and TE Jimmy Graham...

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Swagger, it’s a Canes thing. Starting in September the 305 will be faster than ever. #ItsAllAboutTheU #teamadidas pic.twitter.com/qBPvnMdLtt

— adidas Football US (@adidasFballUS) January 8, 2015

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