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USC & ESPN Radio Agree To National Deal
by Larry Leo
April 16, 20123 Comments
USC and ESPN Radio have reached a multiyear deal to broadcast all of the Trojans' home games nationally. This is only the second national radio deal in college football -- Notre Dame and IMG have a similar relationship -- and the first of its kind for ESPN Radio. USC athletic director Pat Haden said in a prepared statement...
quote:Tim McCarthy, ESPN Radio's senior vice president for play by play and talent planning, said...
"To partner with ESPN Radio and have the USC brand distributed at this level is a fantastic opportunity to reach Trojan fans throughout the nation," "It is also immensely important that we will be able to reach our Hispanic fan base throughout Southern California with ESPN Deportes."
quote:
"We have had a long relationship with USC which has proven to be an excellent one in many ways," "We will work closely with USC to develop ancillary marketing opportunities to touch USC fans everywhere."
Filed Under: General Sports
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