The University of Alabama is going after local Tuscaloosa bakery, Mary’s Cake and Pastries, for selling elephant cookies
with a script A. The bakery received a cease and desist letter, and a request for documentation of how many $1.75 cookies had been sold so Alabama and CLC could collect damages. Bakery owner Mary Cesar said...
"How the hell do you put a hologram on a cookie?" Cesar said, referring to the label on CLC merchandise signifying it's an officially-licensed product. "I didn't think it applied to temporary baked goods. We're not talking a permanent image. We're talking a cookie that's going to be gone and has a hand-drawn thing on it."