On Monday the Chick-fil-A Peach Bowl announces its new name and unveiled its new logo:
CFB Playoff @CFBPlayoff
A new era begins in Atlanta today. The @chickfilabowl is now the Chick-fil-A Peach Bowl! #CFAPB
Per the official release from the Chick-fil-A Peach Bowl:
quote: Complete Release
ATLANTA (April 21, 2014) – Today, the Chick-fil-A Bowl became the Chick-fil-A Peach Bowl once again, and a new era for post-season college football in Atlanta officially began. The Bowl’s announcement was amplified by the news that Chick-fil-A has become the first of the new College Football Playoff bowl sponsors to announce its new agreement with ESPN.
Representatives from Peach Bowl, Inc., Chick-fil-A, ESPN, the College Football Playoff and Atlanta Mayor Kasim Reed gathered today to reveal the new name and logo associated with the Bowl’s elevation into the new College Football Playoff and announce Chick-fil-A’s enhanced title sponsorship agreement with ESPN and Peach Bowl, Inc.
The name change and new logo come as a direct result of the Bowl’s inclusion in the College Football Playoff where the use of a traditional moniker is required for the six top-tier bowls that will host the playoffs.