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Jet launches today, a startup who raised $225 million to take on Amazon

Posted on 7/21/15 at 1:19 pm
Posted by Box Geauxrilla
Member since Jun 2013
19116 posts
Posted on 7/21/15 at 1:19 pm
quote:

Jet.com, which has raised $225 million to take on Amazon, officially launched Tuesday after welcoming beta testers in April.

The site promises to offer prices that are 10-to-15% lower than anywhere else.

Products start at about 8% cheaper right-off-the-bat, but the site then offers additional discounts when shoppers can combine multiple orders into a single shipment, waive the ability to return something, or use debit cards instead of credit cards.

Instead of making a profit by taking a cut off the top of product prices, Jet makes money solely from a Costco-esque membership free: Users have to pay $50 a year to shop.


Business Insider Link

Jet.com Link

Basically they are not shy about who they're going after. For example, when you click on an item, they display their price directly next to the Amazon price, and even have a link to check the price on Amazon. Then they tell you how much you can save by buying from them.

Example: Nest Thermostat on Jet.com

Do you think they can take down Amazon?

Posted by tom
Baton Rouge
Member since Jun 2007
8153 posts
Posted on 7/21/15 at 1:31 pm to
No one is going to be able to make a dent in Amazon until Amazon gets serious about making money.
Posted by Grouper Picatta
Sarasota,FL
Member since Mar 2013
1590 posts
Posted on 7/21/15 at 1:32 pm to
Looks like the same price on the nest
Posted by MamouTiger65
Baton Rouge, La
Member since Oct 2007
794 posts
Posted on 7/21/15 at 1:38 pm to
quote:

Looks like the same price on the nest


All of their prices seem to match Amazon's until you create an account. Once you login, it shows a discounted price. For the nest, it is $15.09 cheaper.

It also let me choose to save an additional $2.48 by waiving the free return option.
This post was edited on 7/21/15 at 1:40 pm
Posted by UltimateHog
Oregon
Member since Dec 2011
65761 posts
Posted on 7/21/15 at 1:44 pm to
Shows $14.13 off and I didn't create an account.

Some of their food is nicely discounted, Pringles $2.48 on Amazon and you get $1.03 off on Jet.
This post was edited on 7/21/15 at 1:46 pm
Posted by ILikeLSUToo
Central, LA
Member since Jan 2008
18018 posts
Posted on 7/21/15 at 3:00 pm to
I'm eager to see how Amazon will respond. The 6-month trial is nice. I'll probably do a price comparison every time I want to make an Amazon purchase. They'll need to compete on customer service, too.
Posted by PurpGold 14-0
Member since Nov 2012
3801 posts
Posted on 7/21/15 at 3:03 pm to
Dammit. I was wrong about CAD. I was convinced he was an Amazon higher-up. It's clear he's behind Jet. Clever bastard.
Posted by The Egg
Houston, TX
Member since Dec 2004
79110 posts
Posted on 7/21/15 at 3:21 pm to
prices are really nice, but let's see how they do with customer service, which amazon does a great job with. unless your name is CAD, of course.
Posted by TigerinATL
Member since Feb 2005
61435 posts
Posted on 7/21/15 at 3:24 pm to
So their business model is "we'll only make money on our annual fee, not the products we sell, and we'll charge half of what Amazon is charging per year." How will they have the volume to get the discounts to match Amazon on price, let alone beat them? A price war only works if you actually have a lower cost structure.
Posted by Box Geauxrilla
Member since Jun 2013
19116 posts
Posted on 7/21/15 at 3:39 pm to
I'm even more interested in how manufacturer's will respond to Jet blatantly breaking MAP pricing.
Posted by CubsFanBudMan
Member since Jul 2008
5060 posts
Posted on 7/21/15 at 3:48 pm to
quote:

Looks like the same price on the nest


The base price is the same, but when you add it to the cart, it subtracts the discount. The discount varies based on different factors. I had a few things in my cart when I looked at the Nest, and it showed the discount on the nest would be 15.97. After emptying my cart, the discount dropped to 14.13.
Posted by rocket31
Member since Jan 2008
41819 posts
Posted on 7/21/15 at 4:02 pm to
Seems pretty legit to me.

Not sure if it'd catch on with the common peasant considering the "math" involved
Posted by VaBamaMan
North AL
Member since Apr 2013
7649 posts
Posted on 7/21/15 at 4:25 pm to
Sci-Fi and Fantasy under Children's Books?





Seriously, prices are decent. I'll be buying from them for at least the free trial length.
Posted by lsujro
north of the wall
Member since Jul 2007
3919 posts
Posted on 7/21/15 at 4:26 pm to
the discount for me is $27.39 off. i have nothing in my cart, but i've played around with jet some today just to check prices
Posted by Korkstand
Member since Nov 2003
28703 posts
Posted on 7/21/15 at 4:51 pm to
quote:

Do you think they can take down Amazon?
Not in the foreseeable future. Not even if Amazon doesn't respond at all.

Amazon hasn't been about the prices for me for a long time.
Posted by busbeepbeep
When will then be now?
Member since Jan 2004
18300 posts
Posted on 7/21/15 at 5:01 pm to
I just made my first purchase, two boxes of Quest Bars for $35.60.

Posted by bigblake
Member since Jun 2011
2498 posts
Posted on 7/21/15 at 7:41 pm to
(no message)
This post was edited on 8/18/15 at 7:24 am
Posted by Korkstand
Member since Nov 2003
28703 posts
Posted on 7/21/15 at 9:15 pm to
quote:

Amazon already loses money, yet has tons of volume. Amazon already has a subscription service... I'm not sure how this company is going to undercut a company that is already charging basement prices.

Amazon actually runs higher margins than Walmart. Of course, that includes the high margin virtual goods such as ebooks and web services, but the margins on their physical goods leaves plenty of room for undercutting. Amazon breaks even due to high capex.
Posted by Bestbank Tiger
Premium Member
Member since Jan 2005
70851 posts
Posted on 7/21/15 at 9:26 pm to
quote:

So their business model is "we'll only make money on our annual fee, not the products we sell, and we'll charge half of what Amazon is charging per year." How will they have the volume to get the discounts to match Amazon on price, let alone beat them? A price war only works if you actually have a lower cost structure.


Jet doesn't actually stock the items. They're kind of like a glorified drop shipper. When you place an order on Jet, they choose a third party seller based on price and location and offer the sale to the seller. Sellers aren't supposed to contact the buyer--from the buyer's perspective, the transaction is with Jet and they just contract the third party seller to fulfill the order.

Jet hols sellers to strict performance metrics. The seller is expected to accept the order within 15 minutes. If they don't accept within 2 hours Jet gives the sale to another seller. Tracking information has to be provided to Jet, and the carrier must register the first scan within 24 hours. The item is supposed to be to the buyer in no more than 5 days. I don't think Jet is going to be able to maintain those standards due to certain quirks with shipping and logistics that are unrelated to this post.

Jet makes money off both the user fees and commissions paid by the sellers. The commissions are lower than Amazon which allows the sellers who fulfill the orders to charge a lower price than they do on Amazon. I was looking at their site from the buyer side this afternoon and it looks a lot cleaner than Amazon, but that might be simply because it's a relatively new site and hasn't been clogged up with bad listings by incompetent sellers.
Posted by bigblake
Member since Jun 2011
2498 posts
Posted on 7/21/15 at 10:08 pm to
(no message)
This post was edited on 8/18/15 at 7:24 am
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