- My Forums
- Tiger Rant
- LSU Recruiting
- SEC Rant
- Saints Talk
- Pelicans Talk
- More Sports Board
- Fantasy Sports
- Golf Board
- Soccer Board
- O-T Lounge
- Tech Board
- Home/Garden Board
- Outdoor Board
- Health/Fitness Board
- Movie/TV Board
- Book Board
- Music Board
- Political Talk
- Money Talk
- Fark Board
- Gaming Board
- Travel Board
- Food/Drink Board
- Ticket Exchange
- TD Help Board
Customize My Forums- View All Forums
- Show Left Links
- Topic Sort Options
- Trending Topics
- Recent Topics
- Active Topics
Started By
Message
Apple TV Article: Apple is going for the kill...
Posted on 8/31/15 at 10:49 am
Posted on 8/31/15 at 10:49 am
Daring Fireball as a general rule is definitely plugged into sources in Palo Alto at Apple's Corporate Offices. Gruber is repeatedly always right around the target when talking about Apple itself, whether its hardware, software or even strategic vision and goals for the company.
Which is why him linking this article about the Apple TV is so interesting to me. It's worth a few minutes of your time.
We keep hearing about Apple TV's new iteration and how its delaying, delaying, delaying. We keep hearing this is because the content providers want what the article refers to as "blood price," for making their content searchable with a game-changing UI or UX.
But the author's sources-which Gruber describes as "spot on,"-indicate that Apple is not only negotiating on price, but learning from previous iOS rushes to ensure that the UI/UX experience for users of Apple TV is so compelling and game-changing that content producers will eventually be compelled to jump on board.
How? Well, from the sounds of it, you'll get a Siri-enabled, Wii-like remote with a set-top box that-since its powered by a hard-wire plug into your electricity outlet-will allow for pushing the processor and the set-top box itself into the casual gaming market.
While it won't be an PS4 killer or an XBox competitor, the increased quality of apps and the casual gaming market, along with the alleged game-changing UI/UX experience of finding what you want to watch when you want to watch it on your TV will be enough to force the holdouts onto the bus.
We all know Apple is the king of hype. I think I'd also be remiss if I didn't mention that while I have never dealt with Roku, their UI/UX is said to be far superior compared to that of Apple's TV version of the same.
But this may be the next "big thing," and Apple has been really cautious about it. Seems to me they know they have a huge potential hit on their hand, and want to make sure they get it perfect.
Which is why him linking this article about the Apple TV is so interesting to me. It's worth a few minutes of your time.
We keep hearing about Apple TV's new iteration and how its delaying, delaying, delaying. We keep hearing this is because the content providers want what the article refers to as "blood price," for making their content searchable with a game-changing UI or UX.
But the author's sources-which Gruber describes as "spot on,"-indicate that Apple is not only negotiating on price, but learning from previous iOS rushes to ensure that the UI/UX experience for users of Apple TV is so compelling and game-changing that content producers will eventually be compelled to jump on board.
How? Well, from the sounds of it, you'll get a Siri-enabled, Wii-like remote with a set-top box that-since its powered by a hard-wire plug into your electricity outlet-will allow for pushing the processor and the set-top box itself into the casual gaming market.
While it won't be an PS4 killer or an XBox competitor, the increased quality of apps and the casual gaming market, along with the alleged game-changing UI/UX experience of finding what you want to watch when you want to watch it on your TV will be enough to force the holdouts onto the bus.
We all know Apple is the king of hype. I think I'd also be remiss if I didn't mention that while I have never dealt with Roku, their UI/UX is said to be far superior compared to that of Apple's TV version of the same.
But this may be the next "big thing," and Apple has been really cautious about it. Seems to me they know they have a huge potential hit on their hand, and want to make sure they get it perfect.
This post was edited on 8/31/15 at 10:51 am
5
Posted on 8/31/15 at 11:27 am to MrBiriwa
quote:
MrBiriwa
quote:
Immore interested in the content it will have. This article LINK suggest that the new Apple TV will be unveiled on 9/9 in San Fransisco
Im looking forward to the Appt TV vs Roku 4 battle
Apple will eventually surpass Roku for content that matters IMO, though without Google & Amazon Offerings, Roku may provide some differentiation and remain a contender.
Where Roku seems to win is the UI/UX, and that's always been the big rub on set-top boxes and cable in general. The guide system and finding the content you want all in one location and within one UI-the Holy Grail if you will-is the part that will differentiate.
I have heard the Apple TV's streaming service is being delayed until 2016. But that the set-top box will be debuted on the 9th of next month. The rumor is that it'll be compelling enough to be the leverage that APPL needs to push the malcontents on board.
Posted on 8/31/15 at 11:31 am to MrBiriwa
I'm going to be pissed if its an IR remote.
That is seriously going to mess up my media closet set up.
That is seriously going to mess up my media closet set up.
Posted on 8/31/15 at 12:28 pm to TigerRob20
quote:
I'm going to be pissed if its an IR remote.
That is seriously going to mess up my media closet set up.
I'm sure a logitech harmony remote will work with it just fine.
Posted on 8/31/15 at 12:31 pm to TigerRob20
quote:
I'm going to be pissed if its an IR remote.
That is seriously going to mess up my media closet set up.
I read a rumor that said it will have both IR and bluetooth.
Posted on 8/31/15 at 12:34 pm to GFunk
I have such mixed feelings about this. As an Android/Google user, I get concerned about exclusive deals between Apple and content providers. It cuts access off to half the US population, and more than that worldwide.
On the other hand, Apple is the 400 pound gorilla in the room, and sometimes it takes that leverage to change the way an industry functions. As long as the result is on-demand, searchable content on all platforms, I'm for it. If it means I have to switch phone/media platforms just to get certain content, count me out as a supporter.
On the other hand, Apple is the 400 pound gorilla in the room, and sometimes it takes that leverage to change the way an industry functions. As long as the result is on-demand, searchable content on all platforms, I'm for it. If it means I have to switch phone/media platforms just to get certain content, count me out as a supporter.
This post was edited on 8/31/15 at 12:35 pm
Posted on 8/31/15 at 1:57 pm to Dirtman16
Am I giving Apple/Jobs too much credit for the genius long view here? IE-that they totally catered to the Education, Arts and Sciences crowd for years in order to leverage familiarity with their brand into really forming some deep relationships in the music biz (with iTunes), Pixar/Disney and the movie studios and (more recently) with Iovine and Dr. Dre with the Beats(Down Women) purchase?
This seems to be an effort to eventually leverage content relationships and/or control.
This seems to be an effort to eventually leverage content relationships and/or control.
Posted on 8/31/15 at 2:43 pm to GFunk
quote:
Am I giving Apple/Jobs too much credit for the genius long view here?
Yes. It was stated by Jobs himself that TV was going to be hard to get into because it would be hard to get the deals you needed done. They aren't taking a long view, they're finding TV content producers not eager to give Apple a big cut of their business.
I also have serious doubts that they'll have some magical UI breakthrough in this space. This is a messy, fragmented space that is going to get messier and more fragmented.
More power to them if they can, but I have a feeling someone like Roku might be the best positioned to own this space because their openness is aligned with consumer demand.
Posted on 8/31/15 at 3:39 pm to TigerinATL
quote:
I also have serious doubts that they'll have some magical UI breakthrough in this space.
Apple TV 4: Gaming and Siri will be major focuses, expect Bluetooth game controllers + enhanced wireless
quote:
One of the next Apple TV’s tentpole features will be near-universal Siri control, a feature hinted at in Apple’s invitation to the event. But the other will be deep support for gaming, representing Apple’s largest-ever effort to lure players from traditional consoles. In addition to the convenience of downloading games directly from the Apple TV’s built-in App Store, and controlling many of them via a new bundled remote control, Apple will also support more complex, console-style Bluetooth game controllers with the pressure-sensitive buttons and joysticks previously introduced for iPhones, iPads, and iPod touches…
As we reported earlier this year, the newly bundled Apple TV remote control will include both tactile physical buttons and a touchpad interface. According to sources, one of the dedicated buttons will be a Home button, while another will be for activating the integrated microphone, triggering Siri control of the Apple TV. A source who has used the product says that “you can navigate [mostly everything] on the new Apple TV [solely] using the new Siri button.” The source also called the deep integration of Siri a “main focus” for the new box, as its convenience will appeal to non-gamers and gamers alike.
I'm thinking Siri+Universal Search will be a pretty big UX break through that will undo the fragmentation. iOS 9 has search index APIs built in for deep content search within apps from the spotlight screen on iPhones and iPads. I'm pretty confident that will be put to use in the new Apple TV.
Posted on 8/31/15 at 4:33 pm to colorchangintiger
If I want to watch Saving Private Ryan, I have to search Netflix, Hulu, Amazon, etc to find out who has it, if it's offered free at the time (Prime) and if not what it costs.
That is a PIA search.
If Apple can conflue (yeah I made that up cool) all that together into a quick voice-aided tool, then they have a winner in my book.
Cutting the chord fragments everything... whoever can re-gather the fragments wins.
That is a PIA search.
If Apple can conflue (yeah I made that up cool) all that together into a quick voice-aided tool, then they have a winner in my book.
Cutting the chord fragments everything... whoever can re-gather the fragments wins.
Posted on 8/31/15 at 4:38 pm to Meauxjeaux
quote:
If I want to watch Saving Private Ryan, I have to search Netflix, Hulu, Amazon, etc to find out who has it, if it's offered free at the time (Prime) and if not what it costs.
That is a PIA search.
If Apple can conflue (yeah I made that up cool) all that together into a quick voice-aided tool, then they have a winner in my book.
Roku did that years ago
Posted on 8/31/15 at 4:42 pm to Korkstand
quote:
Roku did that years ago
I think the XBox One does this as well.
But when Apple does it, everyone will talk about how they are geniuses and changed everything.
Posted on 8/31/15 at 4:50 pm to colorchangintiger
quote:
I'm thinking Siri+Universal Search will be a pretty big UX break through that will undo the fragmentation
That only gets you so far though. The same show is often available through multiple different sources. I believe Amazon solved this by the voice navigation only showing you Amazon options, and that would seem like the Apple way to approach this type of problem, but that's not the UI breakthrough people are looking for. I'm not even sure if NetFlix/Amazaon/etc. have an API that would let something like Apple TV query a show for a particular user to see if they're already watching it or have it on a watch list. Hell, I've been finding it difficult to watch a TV series on Amazon's web site because they only let you see 1 item in your "recently watched" category on the web interface.
Posted on 8/31/15 at 5:00 pm to Meauxjeaux
quote:
Cutting the chord fragments everything... whoever can re-gather the fragments wins.
It's not just regathering THE fragments, it's regathering YOUR fragments. I use both Amazon Prime and NetFlix a good bit. I know the NetFlix and Prime apps remember what I was watching, but does the streaming box? I've been watching Fringe on NetFlix but it's also available on Prime, if I say "Siri, play Fringe" how does it know that what I want is to start where I left off in NetFlix rather than start at the beginning on Prime or be given the unbelievable opportunity to buy the show on iTunes? These streaming boxes are going to need more info than they typically have been accessing to make the intelligent decisions we want them to. All they had to do before was launch an app, now they need to know our viewing habits without seeming creepy.
Posted on 8/31/15 at 5:35 pm to GFunk
quote:
I didn't mention that while I have never dealt with Roku, their UI/UX is said to be far superior compared to that of Apple's TV version of the same.
Roku should rightfully be considered the gold standard. Even coming from several different (mainly variations of Sony, which I don't think are bad, BTW) content systems - and it is laughably easy and intuitive to use.
I got a Roku TV this summer for my in-home gym and was a convert almost immediately. Even at a little higher cost, Roku 3 would get my first look at a streaming solution for any dumb television and perhaps even as an improvement over an existing Smart setup that is "not optimal" (*cough*Vizio*cough*).
This post was edited on 8/31/15 at 5:36 pm
Posted on 8/31/15 at 5:38 pm to Ace Midnight
I just picked up an Amazon Fire Stick and I actually like it A LOT better than Roku
Posted on 8/31/15 at 6:12 pm to GTSwarms
You must not have used the Roku 3 because it is the best option.
I have a Roku 3 and Fire TV.
Roku is better and it isn't close.
Roku voice search, searches all content. Fire TV only searches Prime.
Roku 3 allows for customization of the interface, Prime TV allows zero customization.
Maybe the low end stick for Amazon is better than the low end Roku stick but at the Premier Device Level, Roku curb stomps Fire.
I have a Roku 3 and Fire TV.
Roku is better and it isn't close.
Roku voice search, searches all content. Fire TV only searches Prime.
Roku 3 allows for customization of the interface, Prime TV allows zero customization.
Maybe the low end stick for Amazon is better than the low end Roku stick but at the Premier Device Level, Roku curb stomps Fire.
Posted on 8/31/15 at 6:53 pm to TigerMyth36
quote:
Roku voice search, searches all content. Fire TV only searches Prime.
You must have a 2015 Version of the Roku 3. I have 2 previous gen Roku 3's and much prefer fire TV (mostly for KODI though)
Posted on 8/31/15 at 7:21 pm to jennyjones
I feel like I need to say that this will not be a killer tv device. It will be evolutionary compared to the Roku 3 and not revolutionary by any means.
This post was edited on 8/31/15 at 7:21 pm
Page 1 of 2
Popular
Back to top
Follow TigerDroppings for LSU Football News