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MLS accounting for just 7% of US soccer viewership

Posted on 12/28/16 at 9:32 pm
Posted by Draconian Sanctions
Markey's bar
Member since Oct 2008
84831 posts
Posted on 12/28/16 at 9:32 pm
LINK /
This post was edited on 12/28/16 at 9:33 pm
Posted by Mr Personality
Bangkok
Member since Mar 2014
27364 posts
Posted on 12/28/16 at 9:36 pm to
Liga MX at 33%
EPL 22%
International 17%
Other 12%
La Liga 9%
MLS 7%
Posted by olddawg26
Member since Jan 2013
24572 posts
Posted on 12/28/16 at 9:42 pm to
Well... It kinda sucks compared to the other leagues. Atlanta by itself will boost that number I think.
Posted by Draconian Sanctions
Markey's bar
Member since Oct 2008
84831 posts
Posted on 12/28/16 at 9:59 pm to
Maybe, just maybe, the MLS model is flawed.
Posted by pvilleguru
Member since Jun 2009
60453 posts
Posted on 12/28/16 at 10:17 pm to
quote:

Maybe, just maybe, the MLS model is flawed.

That's not why people aren't watching.
Posted by jackwoods4
Member since Sep 2013
28667 posts
Posted on 12/28/16 at 10:20 pm to
DS has to talk about the flawed MLS model every few months.
Posted by Vicks Kennel Club
29-24 #BlewDat
Member since Dec 2010
31060 posts
Posted on 12/28/16 at 10:23 pm to
And what percent is NASL at?
Posted by Col Reb is my mascot
Member since Feb 2012
4165 posts
Posted on 12/28/16 at 10:24 pm to
Not watching because of poor product. Poor product because MLS model is flawed
Posted by Vicks Kennel Club
29-24 #BlewDat
Member since Dec 2010
31060 posts
Posted on 12/28/16 at 10:25 pm to
The actual important thing to note is that Liga MX has a 50% larger viewership than the Prem. I am sure the MLS is trying to get more viewers from everywhere, but the ceiling is a lot lower if the league is targeting the viewers watching the Premier League and other top European leagues.
This post was edited on 12/28/16 at 10:26 pm
Posted by Keys Open Doors
In hiding with Tupac & XXXTentacion
Member since Dec 2008
31893 posts
Posted on 12/28/16 at 10:41 pm to
Is "other" basically Europa and CL?
Posted by Dandy Lion
Member since Feb 2010
50248 posts
Posted on 12/28/16 at 10:46 pm to
Bundesliga
Eredivisie
Primeira
Argy and Brasil
Posted by cwil177
Baton Rouge
Member since Jun 2011
28422 posts
Posted on 12/28/16 at 10:52 pm to
quote:

Maybe, just maybe, the MLS model is flawed.

You're right. That's why alternative models, like the NASL, have been so successful.






















Posted by cwil177
Baton Rouge
Member since Jun 2011
28422 posts
Posted on 12/28/16 at 11:08 pm to
Also, the comparison is incredibly flawed. How many MLS matches were there in October, November, and December compared to the EPL or la liga, or the Mexican league? MLS has very few games during much of this study period because of the playoffs format. Of course there are much less viewers for a league in which there are fewer games.

How about we look at other metrics, like the fact that almost a 10th of Canada's population watched the semifinal between Toronto and Montreal, or that for the first time in that country's history a professional hockey game got canceled because of a soccer game?

MLS already has a better average attendance per game than the NBA, which is encouraging for the growth and popularity of the league. Soccer is very much a growing sport in our country, and MLS has only been around 20 years. How long have those other leagues been around to grow their following and improve their product? We need to stop comparing apples to oranges and appreciate the steady growth of soccer here. We're moving in the right direction. I don't buy into the doom and gloom statistics.
Posted by oauron
Birmingham, AL
Member since Sep 2011
14509 posts
Posted on 12/29/16 at 12:56 am to
quote:

MLS already has a better average attendance per game than the NBA, which is encouraging for the growth and popularity of the league. Soccer is very much a growing sport in our country, and MLS has only been around 20 years. How long have those other leagues been around to grow their following and improve their product? We need to stop comparing apples to oranges and appreciate the steady growth of soccer here. We're moving in the right direction. I don't buy into the doom and gloom statistics.

Don't disagree with most of what you've said but know that the attendance number is paid. If you watch games, you'll see that outside of 2-3 teams, every stadium is half empty unless it's a really big game. For every team that stunk (outside of Portland), I'd be surprised if more than half the stadium was full at any time.

I think that the clubs need to work to better ingrain themselves in the communities and build a culture that builds itself into the city.
Posted by StraightCashHomey21
Aberdeen,NC
Member since Jul 2009
125393 posts
Posted on 12/29/16 at 3:37 am to
quote:

Poor product because MLS model is flawed


oooo snap
Posted by StraightCashHomey21
Aberdeen,NC
Member since Jul 2009
125393 posts
Posted on 12/29/16 at 3:39 am to
quote:

Atlanta by itself will boost that number I think.


Don't be deluded

If heavy Hispanic areas like LA, DC, Dallas and Houston don't already boost the numbers then ATL won't make a dent. The south isn't exactly known to be a hot bed of soccer popularity.
Posted by pvilleguru
Member since Jun 2009
60453 posts
Posted on 12/29/16 at 6:58 am to
quote:

The south isn't exactly known to be a hot bed of soccer popularity.
The south will watch just about any sport on TV. It's no secret that the MLS has written off the entire southeast for a long time. Will be interesting what impact Atlanta will have.
Posted by Mac5500
Auburn
Member since Jul 2013
2499 posts
Posted on 12/29/16 at 7:44 am to
quote:

The south isn't exactly known to be a hot bed of soccer popularity.
I know myself and a few of my friends from Alabama and Atlanta who have never cared much for soccer (outside of the national team every few years) are excited about ATLUTD. I plan to watch as many matches as I can and hopefully attend a few.

The thing is, the MLS season is set up to not compete with football so it's not like the south will have that to watch for most of the time. Hopefully it takes off and more kids start wanting to be the next Almiron
Posted by Vicks Kennel Club
29-24 #BlewDat
Member since Dec 2010
31060 posts
Posted on 12/29/16 at 7:56 am to
Atlanta will help the average attendance for sure since there are already a ton of Founding Members, but it will probably only result in a small uptick in TV viewership.
Posted by Meursault
Nashville
Member since Sep 2003
25172 posts
Posted on 12/29/16 at 8:37 am to
Yet this season (as a whole) MLS tv ratings were the highest they have ever been. The increase from last year was significant. There is a reason why cities are fighting each other to get an MLS franchise.

Pretty much cwil nails it. It's a shite study. When you look at all matches in all leagues that were actually televised from Aug to Dec MLS probably only accounts for 7%. PL literally televised every single match. Even Watford vs Swansea City.
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