Republicans don't play the PR game nearly as well as Dems. They need to learn how. Winning elections is more about style than it is substance.
They are at a slight disadvantage at the PR game due to some media bias and that bias will be strong for Hillary. That's why I said Rand needs to be prepared to respond to the hits he knows are coming & he needs to respond with media type sound bites. No long answers & explanations. Sort. Simple. Memorable. It would help if also funny.