Populism recipe and how to fight it

Donald Trump is an avowed capitalist; Hugo Chávez was a socialist with communist dreams. One builds skyscrapers, the other expropriated them. But politics is only one-half policy: The other, darker half is rhetoric. Sometimes the rhetoric takes over. Such has been our lot in Venezuela for the past two decades — and such is yours now, Americans. Because in one regard, Trump and Chávez are identical. They are both masters of populism.

The recipe for populism is universal. Find a wound common to many, find someone to blame for it, and make up a good story to tell. Mix it all together. Tell the wounded you know how they feel. That you found the bad guys. Label them: the minorities, the politicians, the businessmen. Caricature them. As vermin, evil masterminds, haters and losers, you name it. Then paint yourself as the savior. Capture the people’s imagination. Forget about policies and plans, just enrapture them with a tale. One that starts with anger and ends in vengeance. A vengeance they can participate in.

That’s how it becomes a movement. There’s something soothing in all that anger. Populism is built on the irresistible allure of simplicity. The narcotic of the simple answer to an intractable question. The problem is now made simple.

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