Open Brand Safety.... New organization by the left to bankrupt Conservatives news

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Can a master blacklist choke off fake news’ money supply?
The Open Brand Safety framework is an attempt to create a master list of fake news sites so advertisers can learn to avoid them.

In February, Craig Newmark made his big individual pledge to supporting trust in news, committing $6 million. Then we heard that five funders will create the News Integrity Initiative with $14 million, with Facebook itself participating. Then, just a day later, entrepreneur/journalism funder Pierre Omidyar publicly committed a cool $100 million to “to support investigative journalism, fight misinformation and counteract hate speech around the world.” (First up for that fund are a $4.5 million grant to International Consortium of Investigative Journalists, the Washington-based group behind last year’s Panama Papers investigation, and money for the Anti-Defamation League to fight hate speech.)

CUNY had just been named the administrator of the $14 million, with lead money provided by Facebook, the Craig Newmark Philanthropic Fund, John S. and James L. Knight Foundation, the Tow Foundation, and the Democracy Fund. All totaled, 19 organizations had signed on to the initiative, including advertising exchange AppNexus and PR companies Edelman and Weber Shandwick.

I wanted to know how Jarvis and CUNY would fight the scourge

Jarvis turned to his first funded project — one that got formally announced this morning — and began to enthuse about its prospects.

That’s the Open Brand Safety (OBS) framework.

“The simplest way to describe it is we’re going to try and build the largest list, bringing together all of the lists of all of the fake news domains as well as extreme content,” Storyful CEO Rahul Chopra told me. Storyful is one of two key partners in OBS. “Not only are we finding them, but partners of ours, from First Draft to academia to NGOs to Jeff Jarvis’ team, are too. We’re going to bring together everybody’s lists and give those to the networks, the ad tech firms, the agencies, etc., to try in some ways to choke off money supply coming into these domains and sites.

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