Move over reptar, the Ram Rebel is here.

quote:

---

“It’s not for everyone.”

That understatement comes from Bob Hegbloom, chief of Ram Truck, in reference to the Ram Rebel, the newest trim level for the brand’s most popular model, the 1500. Chrysler created the blacked-out, lifted, extroverted Rebel to appeal to the many customers who modify their pickups immediately after taking delivery. You know who you are.

The list of special touches on Ram’s new factory custom is expansive. This is the first Ram pickup since 1990 to be without a crosshair grille. Hegbloom says they’ll “check acceptance of the look” to determine how often Ram strays from the signature styling trait in the future. We’re not fans.

The “interlocking” grille is black, as is pretty much all of the exterior trim on the truck. Front and rear bumpers are powder-coated. Wheel flares come from the Power Wagon (a more extreme off-roader). The hood comes from the Ram 1500 Sport. There’s no mistaking who builds this truck, thanks to the enormous RAM lettering on the grille and on the tailgate (the letters on the back are a full five inches high).

---

quote:

---

The Rebel package isn’t solely about looks, though. Seventeen-inch cast-aluminum wheels hold meaty, 33-inch Toyo Open Country A/T tires designed to help the Rebel make the most of its skid plates, tow hooks, and ground clearance. All Rebels have the 1500’s optional air suspension, but on this truck it’s raised one inch higher than usual and has Bilstein dampers all around.

The Rebel will be available only as a crew cab with the five-foot-seven-inch bed, but owners can choose between the 305-hp 3.6-liter V-6 and the 395-hp 5.7-liter Hemi V-8; two rear-end ratios are available, too. Four-wheel drive is not standard, but 2WD Rebels will have the same basic suspension.

---

quote:

---

Five paint colors are offered—including monotone treatments, you might be pleased to learn if you find the truck in these photos to be on the tacky side. The standard—and only—Rebel interior setup is black with red and gray highlights. And lots of Rebel and Ram logos. The seats are decorated with prominent depictions of the tread on the truck’s Toyo tires; it sounds dubious, but the seats are arguably the coolest of the many custom touches on the Rebel.

---