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Started By
Message
Sony has almost made its money back on the Interview
Posted on 1/10/15 at 10:07 am
Posted on 1/10/15 at 10:07 am
quote:
Sony Pictures seems to be doing a decent job salvaging the disastrous launch of The Interview. The studio announced Tuesday that the film about an attempted assassination of Kim Jong-Un has managed to pull in $31 million in digital and video-on-demand sales
quote:
That, an a small amount made by a limited release in theaters, means Sony has almost recouped its initial investment in the controversial film.
quote:
The film racked up two million rentals and purchases totaling $15 million in sales in the first four days it was available. It’s now more than doubled that take in its second week, thanks in part to being added to a number of additional services such as Amazon Instant Video, iTunes and cable video on-demand systems.
quote:
Though the major theater chains declined to screen the movie, a few hundred independent chains debuted the film on its original Christmas Day release date. Through them the movie has managed about $5 million in traditional box office receipts, for a total haul of $36 million. The film reportedly cost $44 million to make.
One time deal or new business model for studios?
6
Posted on 1/10/15 at 10:15 am to classictiger
The first rule of public relations: Any publicity is good publicity.
Posted on 1/10/15 at 10:42 am to classictiger
quote:
One time deal or new business model for studios?
Almost making your money back seems like a great business model, I am sure studios will be jumping all over it
Posted on 1/10/15 at 11:06 am to classictiger
I watched this movie last night. I thought it would be a lot worse. It was 6 bucks on PPV so you bet they are making their money.
It is funny if you like Harold And Kumar type movies.
It is funny if you like Harold And Kumar type movies.
Posted on 1/10/15 at 11:22 am to cajunangelle
They're not making their money. Fact is, people renting is for $6 are probably watching it with other people.
Assuming people are watching with only one other person, that would've been $20 in theater ticket sales.
Assuming people are watching with only one other person, that would've been $20 in theater ticket sales.
Posted on 1/10/15 at 11:37 am to TiGeRTeRRoR
quote:
They're not making their money.
Well they kinda are according to the report..
That being said..
quote:
people renting is for $6 are probably watching it with other people.
Assuming people are watching with only one other person, that would've been $20 in theater ticket sales.
Sony obviously would've made much more by now if released traditionally which is why the way that the Interview was released is not a feasible business model.
Posted on 1/10/15 at 11:45 am to Murray
quote:
Well they kinda are according to the report..
They are getting some cash back sure but those numbers don't sound like they will be getting any kind of profit. They haven't even made their filming budget ($40 million) back and that doesn't get into what kind of splits they have with the streaming services. It's not like they get all of the $36 million that has been made at this point. They still have to make enough to cover whatever they have to pay to stream on VOD plus whatever the original marketing costs were.
At best they might break even but I highly doubt they are going to make much of a profit, if any, after missing a nationwide major chain theatrical release. VOD and DVD is usually what helps push a movie over the top if it's close to getting out of the red. They lost an entire step in the process by going straight to streaming.
This post was edited on 1/10/15 at 11:47 am
Posted on 1/10/15 at 11:48 am to Dr RC
quote:
At best they might break even but I highly doubt they are going to make much of a profit
I agree. I'm thinking Sony's highest hopes were that they'd break even at the end of the day.
Posted on 1/10/15 at 11:59 am to Murray
If the movie didn't get all the fuss about it. It would have went to PPV release almost as soon, with far less people willing to pay the PPV top price. It is not a movie people would generally pay top bucks at the theater for. I know of several people that went to the theater JUST because of the publicity. I only rented it for that much on PPV (and didn't wait for it to be in the $3.99 or FREE category) because of the publicity.
I wanted to see what scared the bejeebies out of Hollywood weenies and Obamas warning earlier- about it's release. Because that is really what it was all about. Political Correctness gave it the attention for the hackers. Now, they will make bank on people saying, eff political correctness.
I wanted to see what scared the bejeebies out of Hollywood weenies and Obamas warning earlier- about it's release. Because that is really what it was all about. Political Correctness gave it the attention for the hackers. Now, they will make bank on people saying, eff political correctness.
Posted on 1/10/15 at 12:09 pm to lsu480
They also got the insurance money, correct? So, they will do well. BTW: SPOILER ALERT: I can't believe they showed Seth getting laid from his honeypot. 
Posted on 1/10/15 at 12:12 pm to classictiger
could be a test balloon for future immediate VOD releases?
Posted on 1/10/15 at 2:18 pm to lsu480
Posted on 1/10/15 at 5:25 pm to lsu480
quote:
Almost making your money back seems like a great business model, I am sure studios will be jumping all over it
Double edge sword. The clusterf*ck release hurt its potential. On the other hand, the publicity helped. Would be interesting to see the return on investment of VOD if it is a highly anticipated, quality movie with well known profile actors.
Posted on 1/10/15 at 8:26 pm to classictiger
Attempts to shut it down will backfire just like Charlie Hebdo. The paper printed a million copies for its next edition!
Posted on 1/10/15 at 11:51 pm to classictiger
A bigger problem for releasing films like this moving forward is that within two hours of the film being released on YouTube there were HD quality torrents of it everywhere.
Posted on 1/11/15 at 7:55 am to TotesMcGotes
I think it would've made more money had they just released it in theaters.
Posted on 1/11/15 at 9:04 am to TiGeRTeRRoR
quote:
that would've been $20 in theater ticket sales.
You're assuming every person who watched it would've gone to the theatre
Posted on 1/11/15 at 9:32 am to Dr RC
Yeah, I thought the loose rule of thumb is that the "true" cost of a film with marketing, etc. is typically twice the production budget.
So they are a long ways off from hitting the 80+ million mark.
So they are a long ways off from hitting the 80+ million mark.
Posted on 1/11/15 at 10:27 am to TotesMcGotes
quote:
A bigger problem for releasing films like this moving forward is that within two hours of the film being released on YouTube there were HD quality torrents of it everywhere.
Yes, big problem. But isn't this an issue with theatrical releases as well? I do not steal other people's intellectual property (or anything else), so I have no idea exactly how prevalent this is.
Posted on 1/11/15 at 10:33 am to classictiger
I'm actually a little annoyed this movie is doing so well because it was fricking awful.
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