Nashville to host 2015 SI Swimsuit Edition launch party

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To be located on Lower Broadway, "Swimville” will take place within a 200-foot heated tent in which fans can see the models featured in the magazine, hear music acts and take part in other activities related to the issue’s launch. The event will be a cornerstone of Sports Illustrated’s cross-platform promotion of what annually is its biggest-selling edition, officials said.

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“We’ve taken Swimsuit to different cities for launch week, but we’ve never done it in a way where we’ve invited the public and consumers to celebrate with us,” SI Publisher Brendan Ripp said.” It’s always been an exclusive, media-only attendee event. This is the first time we’re bringing Swimsuit to a city and saying, ‘Come experience Swimsuit with us. Come meet the cast. Listen to the music. Enjoy the food. And really celebrate Swimsuit.’”

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