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Started By
Message
Cam Newton >>>> John Stamos
Posted on 1/8/15 at 11:37 am
Posted on 1/8/15 at 11:37 am
https://adage.com/article/cmo-strategy/dannon-s-oikos-drops-john-stamos-cam-newton/296438/
quote:
Dannon is sacking aging heartthrob John Stamos in favor of rising Carolina Panthers star Cam Newton, who will be featured in a campaign for a new NFL-branded Greek yogurt targeting men.
The yogurt is called Oikos Triple Zero, a reference to the protein-packed product having "zero added sugar, zero artificial sweeteners and zero fat," according to Dannon. Mr. Stamos starred in ads for the regular Oikos brand in recent years. He appeared in Super Bowl ads in 2012 and 2014, when he was joined by other former "Full House" stars Bob Saget and Dave Coulier.
"We have ended our relationship with John Stamos. We had a great run with him," said Art D'Elia, Dannon's VP-marketing overseeing Oikos. But he added that "we wanted a spokesperson and an advertising model that could help us appeal more to males and that's why we made the decision … to move away from John."
The new TV ad starring Mr. Newton is by Y&R, Barcelona and will break on Jan. 5 on NFL Network. Ads will also run during the NFC and AFC championship games later in the month.
14
Posted on 1/8/15 at 11:38 am to beatbammer
Have Mercy!
Posted on 1/8/15 at 11:38 am to beatbammer
Posted on 1/8/15 at 11:38 am to beatbammer
Well. No more yogurt for me.
Posted on 1/8/15 at 11:38 am to beatbammer
Ok
Posted on 1/8/15 at 11:40 am to TotesMcGotes
no
Cam newton=gays=yogurt for men
Stamos=pussy=yogurt for women
Cam newton=gays=yogurt for men
Stamos=pussy=yogurt for women
Posted on 1/8/15 at 11:49 am to beatbammer
Cam is pretty marketable for a tPOS
Posted on 1/8/15 at 11:55 am to craigbiggio
is that Cutch?
Posted on 1/8/15 at 11:56 am to beatbammer
I had never even heard of the product until I saw Cam's commercial the other day. I actually looking into trying it out now.
Posted on 1/8/15 at 11:56 am to beatbammer
Posted on 1/8/15 at 12:35 pm to beatbammer
I'd let either one inside me.
No ghey.
No ghey.
Posted on 1/8/15 at 12:46 pm to beatbammer
That's ridiculous.
Are we supposed to believe that Cam Newton is Greek?
Are we supposed to believe that Cam Newton is Greek?
Posted on 1/8/15 at 12:48 pm to beatbammer
quote:
Oikos Triple Zero
This sounds trashy as frick...like if Monster energy drink decided to make yogurt. You would never catch Fage trying to pull this shite.
Posted on 1/8/15 at 12:52 pm to beatbammer
And still nobody cares
Posted on 1/8/15 at 1:01 pm to beatbammer
Hmmm
Posted on 1/8/15 at 2:02 pm to beatbammer
this sounds like a great move... being able to tap into the yogurt market of nfl fans 
Posted on 1/8/15 at 2:13 pm to beatbammer
This is my kind of thread.
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