Microsoft Office for iOS & Android now free...

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Microsoft's Office suite for iPad, iPhone, and Android is now free. In a surprise move, the software giant is shaking up its mobile Office strategy to keep consumers hooked to Word, Excel, and PowerPoint documents. Starting today, you'll no longer need an Office 365 subscription to edit documents or store them in the cloud. The move comes just days after Microsoft announced a strategic partnership with Dropbox to integrate the cloud storage service into Office across desktop, mobile, and the web. You can now download Office for iPad and store all your documents on Dropbox without paying Microsoft anything at all. Microsoft is also releasing a brand new iPhone app today, alongside a preview of Office for Android tablets, all with Dropbox integration.

FREE MOBILE OFFICE SOUNDS CRAZY, BUT IS IT REALLY?

Microsoft's plans might sound crazy to most, and at first glance it's easy to come to that conclusion, but the company argues it's a matter of moving its free web apps to mobile. "It’s an extension of the strategy that we’ve got," explains Microsoft's head of Office marketing Michael Atalla. "It’s not a total strategic shift, as much of an extension of the existing strategy." Microsoft offers free Office apps online, and Atalla argues that recent development model changes inside Microsoft have allowed the company to open up editing functionality to mobile clients. "We’re taking that same user experience we provide online to the native apps of iOS and Android. We want to make sure that our customers can be productive across all the devices they have."

While consumers using Office mobile will be able to access the apps for free, Microsoft isn't extending this free functionality to businesses. An Office 365 subscription will be required to edit documents that are stored on OneDrive for Business or Dropbox for business, a clear sign of how Microsoft will continue to generate money from the thousands of businesses that rely on its productivity suite and cloud platform. "There’s still premium value that we’ll add on top of that," says Atalla. "There will still be subscription value, most clearly and easily identifiable in the commercial space, but also in the consumer space around advanced authoring, analysis, presentation, and unlimited storage with OneDrive." Microsoft is also restricting some chart element customization and track changes to paid customers, making them premium features.

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