Derek Jeter says his one defined post-playing career goal is to own an MLB team

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He has no interest in the traditional jock afterlife: coaching or commentating or getting fat. Instead, he’s launched a publishing imprint at Simon & Schuster. A children’s book comes out September 23, followed in October by Jeter Unfiltered, a collection of evocative, documentary-­style off-field photographs by Christopher Anderson—and a significant departure for the privacy-conscious icon.

Jeter Publishing, however, is only the first step. In a media landscape where stars are increasingly taking ownership of the means of production—Oprah Winfrey rose from talk-show host to media conglomerate, Dr. Dre went from producer to music mogul, and Beyoncé runs a management company—one option for Jeter is an ambitious media play. After two decades of being content, he’s intrigued by the possibility of becoming a multi-platform content provider. His business pursuits will likely be varied, but they will all be characteristically Jeter: He will be the one in charge.

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A broken left ankle in October 2012 sidelined Jeter for most of 2013 and accelerated his thinking about the inevitable end of his playing days. He wouldn’t let the injury force him to retire—a grueling rehab allowed Jeter to return this spring—and he would control the announcement of his exit. The year off also gave him time to start considering ideas for his next career. Jeter’s one explicit goal is to own a Major League franchise. “No former player has owned a team in baseball,” he says, his voice rising with a competitive edge. “In basketball, M.J., obviously. But not in baseball.”

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