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Do soccer broadcasts forego a huge amount of ad revenue?
Posted on 7/13/14 at 3:23 pm
Posted on 7/13/14 at 3:23 pm
I'm told that American sports (pro and college) HAVE to structure their games that are broadcast on TV such that they can maximize ad revenue through excessively long stoppages, TV timeouts, etc. I notice soccer doesn't do that, but has various banner ads on the field and other ways to work in sponsors.
Is soccer leaving tons of money on the table by not altering their gameplay to work in more actual commercials? My suspicion is, no.
I postulate the ad value of any sports broadcast is worth X dollars, no matter how it's split up and whether or not you choose to alter the gameplay for TV. Can someone tell me if I'm wrong here? Why can't American sports take more a stand on this and stop letting the tail wag the dog when it comes to broadcasts?
Is soccer leaving tons of money on the table by not altering their gameplay to work in more actual commercials? My suspicion is, no.
I postulate the ad value of any sports broadcast is worth X dollars, no matter how it's split up and whether or not you choose to alter the gameplay for TV. Can someone tell me if I'm wrong here? Why can't American sports take more a stand on this and stop letting the tail wag the dog when it comes to broadcasts?
5
Posted on 7/13/14 at 3:25 pm to Y.A. Tittle
I see where it would hurt season matches, but not at an event like the World Cup. The entire game ads are rotating on the digital screens surrounding the field. It basically serves as a constant advertisement for sponsors with no chance of people flipping through channels during commercials
I've seen ads for probably 20 different companies since you started this thread
I've seen ads for probably 20 different companies since you started this thread
This post was edited on 7/13/14 at 3:27 pm
Posted on 7/13/14 at 3:26 pm to Y.A. Tittle
quote:
Why can't American sports take more a stand on this and stop letting the tail wag the dog when it comes to broadcasts?
because corporations run American and they want more ads, less game
Posted on 7/13/14 at 3:32 pm to Y.A. Tittle
Tried to upvote post and fat thumb hut the red one. Sorry.
Posted on 7/13/14 at 3:33 pm to Draconian Sanctions
quote:
because corporations run American and they want more ads, less game
Yes, I understand that's the "conventional wisdom" answer here. I'm still not convinced, however, that the actual value of the broadcast (and ad revenue generated) would be different if advertisers were simply forced to work within the actual time constraints inherent in each particular sport. I'd like to see evidence to convince me otherwise.
Posted on 7/13/14 at 3:37 pm to Y.A. Tittle
I really wish American sports would do the rolling advertisements more, but it still probably wouldn't cut commercial breaks by much
Posted on 7/13/14 at 3:39 pm to Y.A. Tittle
I actually wish soccer had a few commercials, like maybe at the 15, 30, 60 and 75 minute marks.
I need time to piss and get another beer.
I need time to piss and get another beer.
Posted on 7/13/14 at 3:39 pm to Y.A. Tittle
Having never watched an MLS game, I can't comment on how the work, but in Brazil they actually voice over ads during the game, similar to a radio broadcast.
In some ways, it seems like it might be more cost effective for the companies. They don't have to pay to produce a commercial. But maybe the tv network can't charge as much for the ad space?
In some ways, it seems like it might be more cost effective for the companies. They don't have to pay to produce a commercial. But maybe the tv network can't charge as much for the ad space?
Posted on 7/13/14 at 3:39 pm to Y.A. Tittle
I think baseball does a good job with their commercials, they only run them when the pitchers are warming up.
Posted on 7/13/14 at 4:43 pm to TigerintheNO
This was not a "soccer topic," but a question about soccer as related to other sports. Hence, why I posted on the MORE SPORTS BOARD.
Board topic police stupidity.
Board topic police stupidity.
This post was edited on 7/13/14 at 4:45 pm
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