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MAD MEN: What Did Bert Ever Do for the Agency/Advertising?

Posted on 5/31/14 at 11:29 am
Posted by Wes B
WESton-Broom
Member since Jun 2012
356 posts
Posted on 5/31/14 at 11:29 am
I never saw him input anything creative, that wasn't his department apparently.

What accounts did he handle? The biggest old school account they had was Lucky Strike, which was all Roger.

Obviously he was an account man from days of old, but did he ever contribute in the entire decade before his death in a visible way?
Posted by TotesMcGotes
New York, New York
Member since Mar 2009
27871 posts
Posted on 5/31/14 at 11:42 am to
Founding partner of Sterling Cooper. The last season or two he bitched about how he had no role in the company anymore.
Posted by Froman
Baton Rouge
Member since Jun 2007
36203 posts
Posted on 5/31/14 at 3:21 pm to
Being a legend in the business, his name on the door was a big sell.
Posted by BluegrassBelle
RIP Hefty Lefty - 1981-2019
Member since Nov 2010
98917 posts
Posted on 5/31/14 at 3:35 pm to
quote:

Founding partner of Sterling Cooper.


The obvious big one. Just because he had moved into his twilight years doesn't mean he wasn't necessary to the company.

I think even though at this point he was a figurehead, he was a bit of a peacemaker and strategist. His biggest move? Not letting Pete run with the Dick Whitman information. Which he strategically used to get Don to sign a contract during negotiations with Hilton. He also worked in secret with Joan and Pete to make SCDP a publicly traded company but it got shut down when Don lost Jaguar (I had forgot about this until I read it again recent). Those are just a couple I can think of. He was the silent guy behind a lot of things that went on in the business.

And if nothing else he was good for some great lines.



Touche Mr. Cooper.
This post was edited on 5/31/14 at 3:36 pm
Posted by CrippleCreek
Member since Apr 2012
2345 posts
Posted on 5/31/14 at 5:10 pm to
He was head of media back in the prime of his career.
Posted by DallasTiger11
Los Angeles
Member since Mar 2004
11804 posts
Posted on 5/31/14 at 5:16 pm to
quote:

Obviously he was an account man from days of old, but did he ever contribute in the entire decade before his death in a visible way?

Not really, but remember how old he is. He was a key piece during the British takeover and the move to SCDP though.

We have also been made to believe that he was a legend in this business and one of its original pioneers. You don't kick someone like that to the curb even though they are old and irrelevant.
Posted by TigerMyth36
River Ridge
Member since Nov 2005
39727 posts
Posted on 5/31/14 at 5:17 pm to
I would assume he also poured in a large chunk of the capital to fund the firm.
Posted by Cajun Revolution
Member since Apr 2009
44671 posts
Posted on 5/31/14 at 5:47 pm to
He owned the place. Bert Cooper was a leader. And he supports his team.
Posted by Cajun Revolution
Member since Apr 2009
44671 posts
Posted on 5/31/14 at 5:52 pm to
My favorite eulogy ever is by Roger Sterling:

"She died as she lived--surrounded by the people she answered phones for."
Posted by Dandy Lion
Member since Feb 2010
50248 posts
Posted on 5/31/14 at 6:40 pm to
quote:

I would assume he also poured in a large chunk of the capital to fund the firm.

I´m not sure who put more in, him or his sister.
Posted by tiderider
Member since Nov 2012
7703 posts
Posted on 5/31/14 at 11:24 pm to
gave the firm elan and panache ...
Posted by weagle99
Member since Nov 2011
35893 posts
Posted on 6/1/14 at 2:05 am to
quote:

his sister.


Don asked if she is still alive in the last episode and Roger ignored the question.
Posted by Korin
Member since Jan 2014
37935 posts
Posted on 6/1/14 at 2:13 am to
He's fat and went winless in SEC play.
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