$4 for a slice of toast???

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Josey Baker takes his toast seriously. But that’s only because, first and foremost, he is a baker. (And, yes, Baker is his real last name.) When I called him to talk about his bread and, consequently, the wildly popular toast at The Mill—the San Francisco establishment he co-runs with FourBarrel Coffee—he spoke with as much enthusiasm as a kid talking about his brand-new bicycle. “There’s plenty of people doing toast now, [but] most of them aren’t making the bread themselves,” he said. “It’s a really critical piece of the puzzle as far as we’re concerned.” And while The Mill was not the first to create a thick-sliced, Nutella-topped piece of artisanal toast, Baker and his crew have certainly perfected the art. The one caveat? The thing some people can’t get over? That coveted slice can run you upwards of $4.

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