I am looking at buying a website from someone. (Would rather not share what website).

It has minimum 150,000 unique visitors per month. The average time spent on the website is 2 minutes and 20 seconds (sounds good to me). What would the potential revenue be per month off Adsense?

I know it varies on CTR. Let's assume CTR is 1%. What would be the revenue? Links are always appreciated!

Thanks Money Board!

He does not have adsense. He built this website himself 6 years ago and has let it built up clientale. No revenue currently coming off website.

This post was edited on 12/1/13 at 10:13 pm

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Posted by Korkstand

Member since Nov 2003

28686 posts

Posted on 12/2/13 at 12:39 am to LSUTigers00884

quote:
I know it varies on CTR. Let's assume CTR is 1%. What would be the revenue? Links are always appreciated!

Revenue also varies wildly depending on cost per click, which can be 1 cent up to $5 or more. Without knowing the topic of the site, CPC is impossible to estimate. You will need to research this yourself, and I think Google's Adsense tools can help you estimate.

It might be obvious by now that, if you can accurately estimate your traffic, CTR, and CPC, the math to estimate revenue is pretty straightforward:

Traffic X CTR X CPC = Revenue

150,000 X 0.01 X $0.25 = $375

Typically, general topic sites have relatively high traffic, low CTR, and low CPC, while niche sites have relatively low traffic, but high CTR and high CPC.

If your CTR/CPC is pretty low, then I think Google offers CPM ads, as well. These pay per thousand impressions, and clicks don't matter. They will probably even help you decide which will work better for your site.

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Posted by LSUTigers00884

Lafayette

Member since Oct 2011

1160 posts

Posted on 12/2/13 at 9:42 am to Korkstand

This is what I've been looking for. Thanks!

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Posted by nolanola

Member since Nov 2010

7580 posts

Posted on 12/3/13 at 1:36 am to LSUTigers00884

quote:
Revenue also varies wildly depending on cost per click, which can be 1 cent up to $5 or more.

This is 100% correct however clicks can go much higher than that. Insurance keywords for example can be $50.00+ per click.

AdSense is not a huge money maker any longer. Its heyday is long over.

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