Better stock up on Sriracha

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Ethnic hot sauces such as Sriracha have recently developed a strong customer base among people in their 20s and 30s, according to Ron Tanner, spokesman for the Specialty Foods Association. "Younger consumers like to…brag about what they know about food products," Mr. Tanner said. "It's part of their social life, developing expertise."

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"Younger consumers like to…brag about what they know about food products," Mr. Tanner said. "It's part of their social life, developing expertise."

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