Dallas Blonde is an American Blonde Ale that "goes down easy," if you believe what the can tells you. Taken in the context of their aggressively flavored beers, the message can be interpreted quite literally -- the beer is comparatively smooth. But add the creepy doll with a blonde wig and things start to get a little uncomfortable, according to Genevieve Cato, who writes for BOR. Put the image on a massive hot-pink van, she says, and a line has been crossed.
Cato says she didn't interview a representative from the Brewery, but claims the marketing makes use of "rape culture" and is insensitive considering the role alcohol can play in sexual assault. Not to mention it's a little one-dimensional. "It's not very creative advertising."
What’s not funny is how that’s been interpreted to promoting rape culture. If anyone is to blame for promoting such thoughts, it should be those interpreting the phrase to that level. Shame on you.