re: PC Discussion - Gaming, Performance and Enthusiasts

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In the article, you see what Peterson said about pricing. They are going to keep it as high as people are willing to pay. I bet he chuckled when the reporter asked about the $200 price of the G-sync module. You and I both know that damn module probably costs $1.50 from China. That $200 module is just pure profit for nvidia. They can lower that buy in price any time they get ready to and will if they feel threatened by Freesync.

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Exactly, and they're right. G-sync is so good that none of us have any real concept of its value. I suspect the ROG swift stock would've been just as elusive had it released at $999. But we know NVidia's pricing model has a lot of built-in overhead and costs that are essentially equivalent to royalties, and that pricing model only works when you're the only gig in town. I think they are already threatened by adaptive sync, which is why they're quick to point out the limitations, both actual and potential. It positions g-sync as the technically superior option, but the reality of it is that g-sync's superiority is not worth an extra $200. It won't be long before consumers see that, because freesync monitors are coming in droves at more accessible prices.