SFA: Celtic "Not Guilty" over Zombie banner

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Ok, what do the first three rules the FA mentioned in that link have to do with the banner?

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A club shall take all such steps as are reasonably practicable to ensure the safety, good conduct and behaviour of its supporters on any ground

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Any misbehaviour by spectators before

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club playing at its own ground or allowing its ground to be used for a match in which it is not participating must ensure, so far as is reasonably practicable, (i) good order and security; (ii) that policies and procedures have been adopted and are implemented to prevent instances of Unacceptable Conduct; and (iii) that any instance of Unacceptable Conduct is effectively dealt with, all at its own ground, on the occasion of a match.

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Oh, and frick you Jed.

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But I don't get how that would be unacceptable conduct...no bad language, no racism, nothing too radical. Doesn't make sense.

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It's not, which is why the verdict was "Not Guilty." Some media guy and a Zombie board started a write-in campaign saying that the banner was sectarian.