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This Ed O Bannon lawsuit could alter college sports as we know it

Posted on 10/3/12 at 9:20 am
Posted by nicholastiger
Member since Jan 2004
42320 posts
Posted on 10/3/12 at 9:20 am
This thing is starting to get some teeth.

U.S. District Judge Alfred V. Covello has ordered ESPN to provide O'Bannon with its television and licensing contracts for Division I men's basketball and football since 2005. The order sets the table for O'Bannon to gain a much better understanding of how much the NCAA profits from current and former players' names, likenesses and images. The order also highlights how the O'Bannon case threatens not only the NCAA and its member institutions, but also companies that have profited from Division I men's basketball and football through contracts with the NCAA and members


Posted by The Mick
Member since Oct 2010
43057 posts
Posted on 10/3/12 at 9:21 am to
Interesting... EA Sports NCAA football comes to mind.. There's no names but the jersey numbers are accurate and obviously modelled after the real player.
Posted by SlowFlowPro
Simple Solutions to Complex Probs
Member since Jan 2004
421274 posts
Posted on 10/3/12 at 9:21 am to
i don't get his claim. i'm pretty sure part of an NCAA scholarship contract involves licensing rights going to the schools
Posted by bayou2003
Mah-zur-ree (417)
Member since Oct 2003
17646 posts
Posted on 10/3/12 at 9:23 am to
quote:

The order sets the table for O'Bannon to gain a much better understanding of how much the NCAA profits from current and former players' names, likenesses and images.


shite like that piss me off, nobody force these athletes to go to MAJOR schools. They can go to FCS, Div II or Div III schools if they don't want all the fame and glory.
Posted by etm512
Mandeville, LA
Member since Aug 2005
20740 posts
Posted on 10/3/12 at 9:25 am to
Don't universities use research done by PHD students all the time in order to gain more grants and money?
Posted by SlowFlowPro
Simple Solutions to Complex Probs
Member since Jan 2004
421274 posts
Posted on 10/3/12 at 9:28 am to
quote:

shite like that piss me off, nobody force these athletes to go to MAJOR schools. They can go to FCS, Div II or Div III schools if they don't want all the fame and glory.

no. those are all NCAA schools. they'd have to go to an NAIA school (and i'm sure that has similar provisions)
Posted by xenythx
Member since Dec 2007
32417 posts
Posted on 10/3/12 at 9:29 am to
Ed O'Bannon must be broke.
Posted by REG861
Ocelot, Iowa
Member since Oct 2011
36397 posts
Posted on 10/3/12 at 9:30 am to
quote:

Ed O'Bannon must be broke.


That's impossible considering his prolific NBA career..
Posted by Rig
BHM
Member since Aug 2011
41856 posts
Posted on 10/3/12 at 9:33 am to
As if the $80,000 worth of scholarship money they get over 4 years isn't enough for a student athlete. And on top of that they get stipends and such for food on road trips, free gear, free place to stay (and if they don't use the max allowed for their apartment they are paid the difference back).

Student athletes are spoiled enough.
Posted by WikiTiger
Member since Sep 2007
41055 posts
Posted on 10/3/12 at 9:34 am to
quote:

Don't universities use research done by PHD students all the time in order to gain more grants and money?


Don't research students have the ability to keep the rights to their research?

For instance, Stanford didn't get Google when Sergey and Larry created it.

Someone correct me if I'm wrong.
Posted by Zamoro10
Member since Jul 2008
14743 posts
Posted on 10/3/12 at 9:36 am to
quote:

i'm pretty sure part of an NCAA scholarship contract involves licensing rights going to the schools


Yeah but isn't he simply complaining they're all adhesion K...

The athletes (especially now) have to attend a University to get to the NBA, you have to go to a University to mature and make the NFL...so if you want to pursue your livelihood...here's a scholarship and oh, by the way - if you accept it, you have to accept all these other hidden provisions regarding profits made on your behalf/likeness. You get free room and board, we (the University) get everything else.

I don't think this will alter sports - that can of worms might be too much - but like a new garage band that signs a long-term crappy record deal and then becomes huge/profitable...the NCAA may make changes/% to address this issue.
This post was edited on 10/3/12 at 9:38 am
Posted by SlowFlowPro
Simple Solutions to Complex Probs
Member since Jan 2004
421274 posts
Posted on 10/3/12 at 9:47 am to
quote:

The athletes (especially now) have to attend a University to get to the NBA,

yeah well that's a big issue with his case. he didn't have to

Posted by Y.A. Tittle
Member since Sep 2003
101238 posts
Posted on 10/3/12 at 9:52 am to
quote:

yeah well that's a big issue with his case. he didn't have to


Individually, and in a vacuum, he probably did not.

However, the NBA has (probably rightly) determined that collectively as an organization, it needs the exposure of NCAA basketball to help create interest in its product by highlighting and exposing upcoming players before they get drafted into local franchises. That is what creates value for those organizations, that in turn and in part is what allows them to pay the salaries they do.

This seems to be the whole trick bag of this situation, and where I think what a lot of these people think they want, would ultimately be a case of killing the goose that lays the golden egg.
Posted by Teddy Ruxpin
Member since Oct 2006
39551 posts
Posted on 10/3/12 at 9:53 am to
quote:

yeah well that's a big issue with his case. he didn't have to


Correct, no one year rule when he was in college.

Plus, that problem would be with the professional league, not the NCAA, since the NCAA doesn't enforce or have that rule, the league does.

You can certainly play in the NFL without college, just have to be 3 years after your graduating high school class, that's the requirement. No rule on "how" you spend that 3 years.
This post was edited on 10/3/12 at 9:54 am
Posted by Pilot Tiger
North Carolina
Member since Nov 2005
73142 posts
Posted on 10/3/12 at 9:54 am to
quote:

As if the $80,000 worth of scholarship money they get over 4 years isn't enough for a student athlete. And on top of that they get stipends and such for food on road trips, free gear, free place to stay (and if they don't use the max allowed for their apartment they are paid the difference back).

Student athletes are spoiled enough.
why do you hate free enterprise?
Posted by nicholastiger
Member since Jan 2004
42320 posts
Posted on 10/3/12 at 10:03 am to
So if it ends up being a class action lawsuit every athlete will get about $25

You would probably have to include all female athletes as well
Posted by GeorgeTheGreek
Sparta, Greece
Member since Mar 2008
66396 posts
Posted on 10/3/12 at 10:15 am to
He hates the idea of smaller division I universities going broke ... But that's another thread for another time.
Posted by jacks40
Baton Rouge
Member since Oct 2007
11877 posts
Posted on 10/3/12 at 10:20 am to
quote:

yeah well that's a big issue with his case. he didn't have to


IIRC the lawyer has added some plaintiffs suit to the suit in order to overcome this issue.
Posted by RandySavage
Member since May 2012
30813 posts
Posted on 10/3/12 at 11:06 am to
quote:

why do you hate free enterprise?


Why do you support ridiculous and frivolous lawsuits filed by broke losers who blew a golden opportunity with no other avenue to follow in life?
Posted by Nonetheless
Luka doncic = goat
Member since Jan 2012
33000 posts
Posted on 10/3/12 at 11:44 am to
I feel like this lawsuit has been going on since like 2000.
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