In my attempt to find out who is behind the BCS

I found this LINK

But how do we get them to make changes?

BCS Governance
The BCS is managed by the commissioners of the 11 NCAA Division I-A conferences, the director of athletics at the University of Notre Dame, and representatives of the bowl organizations. The conferences are Atlantic Coast, Big East, Big Ten, Big 12, Conference USA, Mid-American, Mountain West, Sun Belt, Pacific 10, Southeastern and Western Athletic.

The conference commissioners and the Notre Dame athletics director make decisions regarding all BCS issues, in consultation with an athletics directors advisory group and subject to the approval of a presidential oversight committee whose members represent all 119 Division 1-A programs. A conference commissioner serves as BCS coordinator. For the 2008 and 2009 regular seasons, the coordinator is John Swofford, commissioner of the Atlantic Coast Conference.Presidential Oversight Committee
David Frohnmayer - President, University of Oregon
Rev. John Jenkins - President, University of Notre Dame
Robert Khayat - Chancellor, University of Mississippi
Mark A. Nordenberg - President, University of Pittsburgh
John G. Peters - President, Northern Illinois University
Harvey Perlman - Chancellor, University of Nebraska-Lincoln
Graham Spanier - President, The Pennsylvania State University
Charles W. Steger - President, Virginia Tech University

Conference Commissioners and Notre Dame Athletics Director
Coordinator - John Swofford (ACC)
Britton Banowsky (C-USA)
Dan Beebe (Big 12)
Karl Benson (WAC)
Rick Chryst (MAC)
Jim Delany (Big Ten)
Tom Hansen (Pac-10)
Mike Slive (SEC)
Craig Thompson (MWC)
Michael Tranghese (Big East)
Wright Waters (Sun Belt)
Kevin White (Notre Dame)

Athletic Director Advisory Group
Gene Bleymaier (Boise State - WAC)
Joe Castiglione (Oklahoma - Big 12)
Gene DeFilippo (Boston College - ACC)
Jeremy Foley (Florida - SEC)
Richard Giannini (Southern Miss - C-USA)
Ronald Guenther (Illinois - Big Ten)
Tom Holmoe (Brigham Young - MWC)
Tom Jurich (Louisville - Big East)
Dean Lee (Arkansas State - Sun Belt)
Jim Livengood (Arizona - Pac 10)
Mike O'Brien (Toledo - MAC)