Why didnt the S2000 sell very well?

They were Hondas. If it was an Acura it would have

Because convertible. No self respecting dude drive a car without a roof on it.

I thought they made if for 10-12 years (not sure?) which is not bad for a narrow target market vehicle.
Also, it was an expensive alternative to a Miata.

They only came in manual transmission, which eliminated women from potential market.

Too small for anyone over 6' tall. I'm 6'2" and drove an S2000 once with seat all the way back and my knees were still hitting the dashboard.

So their only market was short men

Yes about a third more expensive than a miata. my mom had a 2004 that she bought for 19k in 2006. She sold it last year for 17. Not a bad deal. Low mileage clean ,unmolested ones are in the 20's now/

They are steady on the rise in price.

Drove one once. Its a fun car. Redlines around 9k if remember right

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Unfortunately, they have retained they're value extremely well, otherwise I'd buy one.

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Enthusiast cars retain their value if they are not modified. The Japanese ones are usually much more expensive than the average car from their manufacturer. The production numbers are not absurdly high to begin with. Once they depreciate a little, a large percentage of them get chopped up which makes the clean ones few and far between.

1. Relatively expensive (cheaper than a Boxster but more than a Miata, so perhaps not so bad).

2. Manual only.

3. Only 2 seats.


An excellent halo car for Honda, but it was never going to be a big seller. Mazda produced three times as many RX-8s, despite its unreliable and fuel thirsty engine, and I think a big reason for that is because the RX-8 was cheaper and had a usable back seat.