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re: RIP Coke Zero

Posted on 7/26/17 at 4:57 pm to
Posted by Paul Allen
Montauk, NY
Member since Nov 2007
75097 posts
Posted on 7/26/17 at 4:57 pm to
How long did Coke Zero make it? Did they last over a decade?
Posted by MOJO mod
Haughton
Member since Nov 2010
370 posts
Posted on 7/26/17 at 5:00 pm to
Yes, launched in 2005 and is one of just a few brands that can say was a billion dollar brand before the 10 year mark. Again, slight formula change, reinvigorated graphics...if you like Coke Zero now you'll love the Coke Zero Sugar.
Posted by barry
Location, Location, Location
Member since Aug 2006
50336 posts
Posted on 7/26/17 at 5:03 pm to
quote:

Why replace instead of phasing it out? I'd wager they realized an ingredient in there that is a liability.


This is brand management 101. No one would try the new version if you left the old one out there, it would just cannibalize sales of the new product and now you have to market for two products instead of two.
Posted by indianswim
Plano, TX
Member since Jan 2010
18690 posts
Posted on 7/26/17 at 5:32 pm to
quote:

Coke with Whiskey? Hell no, gotta be neat


Sometimes, ya just gotta be trashy.
Posted by notsince98
KC, MO
Member since Oct 2012
17930 posts
Posted on 7/26/17 at 5:52 pm to
Posted by rocket31
Member since Jan 2008
41819 posts
Posted on 7/26/17 at 5:56 pm to
damn, first im hearing this

im in the 3-4 coke zeroes per day krewe so this is interesting news

im confident the new recipe will be fine though
Posted by LiftIT
Member since Jul 2017
320 posts
Posted on 7/26/17 at 5:57 pm to
It will be the same product, just different label
Posted by ForeverEllisHugh
Baton Rouge
Member since Aug 2016
14762 posts
Posted on 7/26/17 at 6:14 pm to
Just drink regular sodas... all that diet crap sucks.
Posted by Tempratt
WRMS Girls Soccer Team Kicks arse
Member since Oct 2013
13257 posts
Posted on 7/26/17 at 8:22 pm to
It sucked anyway.
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