OT Workout Crew - Would you leave your current gym/health club...

...for a strength gym with top of the line equipment. It has been a dream of mine for awhile to open up a gym but I certainly want to offer something unique. A few things have happened recently in my life that may have given me the opportunity to take the leap in a year or so. I know it goes against typical economics and business practice to specifically market yourself to a smaller potential customer base than it is to a mass appeal type of situation like Planet Fitness does. They fricking print money because they have nice selectorized machines and 100 treadmills and because they don't cater towards true lifters, which is where my gym would come in. I know most people just want to go into a gym and put their 30 mins on a treadmill/nautilus equipment with light weight training in and get out. But I also know that there are always some hardcore lifters in almost every gym that compromise on the way they truly want to workout (lift heavy shite, perhaps get loud (not my style, but I get it), get chalk on the ground and not worry about it, listen to any kind of music at any volume, be around other like minded people that like to train hardcore, etc). I feel that in my area (outskirts of Lafayette) there isn't anything offered like that. My gym would offer...

3-4 Rogue Monster Power Racks with Monolifts for squatting and benching
2-3 Rogue Monster Squat Stands
1 Rogue Mono Squat Stand
2-3 Deadlift/Olympic platforms
10+ Rogue Ohio Power/Deadlift Bars & Olympic Bars
1 Elitefts Competition Bench Press
5+ Rogue Flat/Adjustable Benches
1 Rogue GHD
Olympic Plates, Bumpers Plates and Standard York Iron plates
1 Lat/Low Row Selectorized Cable system
Complete Dumbbell Rack from 5-150 lbs
Plyo Boxes, Oly Rings, Ropes, Bands, and other accessory conditioning
2-3 Rowers, 2-3 Aerodyne Bikes, 1-2 Treadmills
Chalk buckets everywhere
A great atmosphere to train and get shite done in
Reasonable price ($50/month?) to compete with other more traditional health clubs

A major financial benefit from investing in strictly old school style strength gear is that you can outfit an entire gym for a fraction of the cost as you would be able to with Body Masters or Hammer Strength style bodybuilding equipment. One Hammer Strength Chest Press machine is $3k brand new. I can buy 3 top of the line power racks for that.

What are some other ideas you would like to see that would you draw you towards this type of place?

What are some negatives aside from limited clientele base that Im not considering?