MIZZOU suffers backlash and falling admissions after protests

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Mizzou’s vice chancellor for marketing and communications, Ellen De Graffenreid, received a disheartening email last fall at the pinnacle of the crisis on campus. A disgruntled parent wrote to the university’s Board of Curators, describing how her son, a sophomore, considered transferring out, while their two high-school-aged children “have all but eliminated Mizzou from their college list.”

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New correspondence reviewed by Heat Street and National Review depicts the cataclysmic backlash against the University of Missouri as its administrators grappled with demands from rowdy protestors, a hunger-striking grad student, and a boycotting football team. The protests ultimately toppled both the president and the chancellor. In one instance, a retired professor wrote a prescient note to top university officials, cautioning that “serious backlash could result” and that “students making demands, protests, disrupting events or that kind of thing won’t sell well outstate.”

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This passionate backlash doesn’t appear to have been a bluff. Already, freshman enrollment is down 25%, leaving a $32 million funding gap and forcing the closure of four dorms. The month after the protests, donations to the athletic department were a mere $191,000—down 72% over the same period a year earlier.

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