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Marketing: Why do the Saints underutilize "When the Saints Go Marchin' In"?

Posted on 9/9/15 at 5:31 pm
Posted by SirWinston
PNW
Member since Jul 2014
81246 posts
Posted on 9/9/15 at 5:31 pm
This has always been really strange to me as "WTSGMI" is easily one of the 100 greatest and most influential American songs of all time. Strong New Orleans ties with Louis Armstrong and jazz even BEFORE the Saints were named primarily due to Catholic heritage, but still a large part of the cohesion of the name to our market was the song/jazz/city/football team ties.

You'd think that it would be a natural to play at least a snippet of the song after most (if not all touchdowns). I know that (at least for a while) it was played when the clock struck 0:00 and the Saints had won, but that tradition never seemed as engrained in the Saints gameday experience at it could have been.

If you have been to games at Chicago, Denver, Miami, Washington, Philadelphia, you know that after every home TD the scoreboard flashes the lyrics to the teams' fight songs and 80,000 strong sing along. I'm kind of surprised that we never did that.

Just curious if anybody else felt the same.

This post was edited on 9/9/15 at 5:32 pm
Posted by Patrick O Rly
y u do dis?
Member since Aug 2011
41187 posts
Posted on 9/9/15 at 5:34 pm to
They have in the past. Maybe it got stale?
Posted by Zoombop
Westbank
Member since Feb 2013
987 posts
Posted on 9/9/15 at 5:35 pm to
Because it's the 21st century and we'd all rather stand up and get crunk
Posted by Lester Earl
Member since Nov 2003
278140 posts
Posted on 9/9/15 at 5:38 pm to
mate, they play it a bunch. you need to come home
Posted by SirWinston
PNW
Member since Jul 2014
81246 posts
Posted on 9/9/15 at 5:40 pm to
It has been a while but I've been to over 100 games in the Dome. I'm going to Lucas Oil and Reliant for the first time (for Saints games, anyway) this year. Maybe Carolina as well.
Posted by 3deadtrolls
lafayette
Member since Jan 2014
5676 posts
Posted on 9/9/15 at 7:27 pm to
Does Ronnie Lamarque still sing it in commercials? If there's one thing I miss living in Lafayette, it's New Orleans commercials.
Posted by tigersint
Lafayette
Member since Nov 2012
3546 posts
Posted on 9/9/15 at 7:33 pm to
They played it when we won the NFC Championship game
Posted by Jake88
Member since Apr 2005
68021 posts
Posted on 9/9/15 at 7:41 pm to
They don't want to be accused of copying Southampton.
Posted by saintsfan22
baton rouge
Member since May 2006
71478 posts
Posted on 9/9/15 at 7:45 pm to
quote:

Does Ronnie Lamarque still sing it in commercials?

It appears he's stopped that and the more awful Ronnielogues and is doing a parody "the most interesting man in the universe" commercials this season. They're not bad.
Posted by saintsfan22
baton rouge
Member since May 2006
71478 posts
Posted on 9/9/15 at 7:46 pm to
quote:

If you have been to games at Chicago, Denver, Miami, Washington, Philadelphia, you know that after every home TD the scoreboard flashes the lyrics to the teams' fight songs and 80,000 strong sing along.

Singing a team song is terrible and the only thing worse is the crowd doing Seven Nation Army.
Posted by TigerWise
Front Seat of an Uber
Member since Sep 2010
35113 posts
Posted on 9/9/15 at 7:50 pm to
Love that song, but "I Believe" is my all time favorite Saints song.
Posted by TigerBait1127
Houston
Member since Jun 2005
47336 posts
Posted on 9/9/15 at 7:50 pm to
It was a pretty cool experience having the entire Orleans bar in Seattle sing it before heading to the stadium
Posted by saintsfan22
baton rouge
Member since May 2006
71478 posts
Posted on 9/9/15 at 7:51 pm to
quote:

It was a pretty cool experience having the entire Orleans bar in Seattle sing it before heading to the stadium



One spontaneous singing isn't the same as singing it after every TD.
Posted by TigerBait1127
Houston
Member since Jun 2005
47336 posts
Posted on 9/9/15 at 7:52 pm to
Maybe not, but it wouldn't be terrible to do it once a game or for big games. Have a sponsor with it that can replace one of the awful commercials

Posted by drake20
Baton Rouge
Member since Oct 2005
13123 posts
Posted on 9/9/15 at 8:32 pm to
quote:

Love that song, but "I Believe" is my all time favorite Saints song.


Posted by Champagne
Already Conquered USA.
Member since Oct 2007
48247 posts
Posted on 9/9/15 at 8:37 pm to
It's the best "team song" I ever heard, so, I agree.
Posted by WDcajun
Lafayette,La
Member since Dec 2003
4198 posts
Posted on 9/9/15 at 9:56 pm to
maybe this year they could play when the saints are limping in
Posted by SenatorJones
New Orleans
Member since Aug 2013
254 posts
Posted on 9/10/15 at 8:00 am to
They actually do play it in the Dome a lot, after field goals...But it's only a small chunk of the song. I believe it is the Fats Domino version they use. They will usually play a chunk of it in between the actual touchdown and the extra point, at which point between the extra point and the kickoff they play the other famous song that they are known to play after touchdowns.
Posted by Ancient Astronaut
Member since May 2015
32909 posts
Posted on 9/10/15 at 11:49 am to
Ronnie ... volare ... not today sugar bear saints are there
Posted by Sid in Lakeshore
Member since Oct 2008
41956 posts
Posted on 9/10/15 at 12:18 pm to
quote:

awful Ronnielogues




I had forgotten these......... Thanks.
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