ATH w/ Evans trade reaction analysis

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I've seen a lot of people do this in their analysis -- cite Holiday's, Gordon's, and Evans' combined usage rates in 2013 as an indictment of the trade. Prada himself alludes later in his blurb to this being misleading, and it really, really is.

Holiday had a 26% usage rate last year because of the team he was on, not because he wanted it, not because he's that sort of player. Whether he'll hover in that range again isn't a question worth pondering for even a second. Gordon's in a similar place; he's a higher usage guy, definitely, but he was never a 30% usage guy before he arrived in New Orleans, a team severely lacking in scoring options. His natural level is, like Holiday's, about 5% lower than it was in 2013.

Usage rate isn't particularly useful when you attempt to transfer it wholescale across teams and across systems, and it isn't the greatest way of quantifying ball dominance here. I won't deny that Evans, Holiday, and Gordon are used to having the ball in their hands a ton, but at the same time, Evans has a 23% assist rate for his career (26% as a rookie), Holiday posted a 37% assist rate last year, and Gordon a 21% assist rate in his last year in Los Angeles. All three guys are used to creating for their teammates quite a bit, and that has to be factored in.

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