But Sirius is satellite radio, which relies on subscriptions rather than advertising, and that gives programmers like Mr. Regan more freedom to take chances on obscure bands than their counterparts in FM radio. SiriusXM has labored in recent years to position itself as a leader in presenting new music.
“We can try things,” Mr. Regan said. “We swing and miss, and that’s fine. At least we were given the opportunity to swing.”