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Started By
Message
The Mummy is tanking
Posted on 6/10/17 at 9:33 pm
Posted on 6/10/17 at 9:33 pm
quote:
The Mummy only managed second place on Friday with just $12.03 million, putting it on pace for a $30.3 million opening weekend, according to the studio. This is by far the worst opening in the Mummy franchise—even The Scorpion King spin-off beat it. The film reportedly cost $125 million to make and it will not get anywhere near that domestically. It will earn more than that internationally by the end of the weekend (Universal is projecting $139 million overseas for the weekend), but even then its future doesn’t look good. Not only does it only have two major international markets left to open in (France and Japan) its reviews have fallen to just 18% positive and it earned a B minus from CinemaScore, so its word-of-mouth will likely be terrible. This could be the end of the Dark Universe franchise, which isn’t really shocking, as most attempts to copy the MCU have failed.
Oh, and if there are any movie executives reading this, here’s how you make a successful combined movie universe. Step one: Make a good movie, one that has a self-contained story. Step two: Only include a handful of Easter Eggs in the movie hinting at a wider universe. If moviegoers think they will have to watch a dozen movies to understand what’s going on in the first movie, then they will stay away. If they think the first movie will have to set up the next dozen movies and won’t have time to tell a compelling story, they will stay away. The MCU worked, because they told contained stories to begin with and gained the audience’s trust before creating the big interconnected stories. The Dark Universe had ten films announced before the first one hit theaters. This is why it failed.
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Posted on 6/10/17 at 9:45 pm to Dr RC
Not shocked. It's not introducing any unique concepts, looks very cliche, and Tom cruise is pretty bland in action movies at this point.
Posted on 6/10/17 at 9:47 pm to Dr RC
quote:
This is by far the worst opening in the Mummy franchise—even The Scorpion King spin-off beat it.
The Rock > Cruise
Posted on 6/10/17 at 9:53 pm to Dr RC
As crazy as he is I think Cruise is a good enough actor to still make an impact, but apparently he's going to finish his career in front of green screens pretending he's 26
Posted on 6/10/17 at 9:55 pm to Dr RC
Executives refuse to believe that people actually want to see good movies.
They think that if you drop an action blockbuster with an A lister in the summer, it's a sure thing.
But it's not.
They think that if you drop an action blockbuster with an A lister in the summer, it's a sure thing.
But it's not.
Posted on 6/10/17 at 9:57 pm to Dr RC
quote:
This could be the end of the Dark Universe franchise,
This is twice now they've failed to get this concept off the ground. They've done some casting and planning for future movies, maybe they'll give it one more try before they give up.
Posted on 6/10/17 at 9:58 pm to Dr RC
This is Tom Cruise's On Golden Pond moment.
I mean the trailer looked ridiculous, even by today's low standards...but Cruise used to be able to open any movie the first weekend with big BO.
I mean the trailer looked ridiculous, even by today's low standards...but Cruise used to be able to open any movie the first weekend with big BO.
Posted on 6/10/17 at 10:05 pm to Dr RC
Um, it's doing very well overseas. Don't know what you're talking about. Budgeted at 125 million, it's made over 130 in foreign markets.
Posted on 6/10/17 at 10:15 pm to athenslife101
When you say "overseas" you must mean China.
China is taking more than half the market and ticket sales from the entire international community combined.
They like a lot of crap...because now they can watch crap and they're going hog-wild consuming crap.
xXx: The Return of Xander Cage ($332 million worldwide, $154 million in China)
Fifty Shades Darker ($330 million worldwide, $ million in China)
The Great Wall ($303 million worldwide, $170 million in China)
Resident Evil: The Final Chapter ($238 million worldwide, $94 million in China)
China brought in $983 million out of a 2 billion in worldwide sales for the top seven movies this year.
I swear, Hollywood is going to go full Kung-Fu reboots pretty soon just to have sure-fire $300 million dollar movie.
(They won't even allow Fifty Shades in China and China is still producing almost a billion dollar sales for this years top 6 movies.)
China is taking more than half the market and ticket sales from the entire international community combined.
They like a lot of crap...because now they can watch crap and they're going hog-wild consuming crap.
xXx: The Return of Xander Cage ($332 million worldwide, $154 million in China)
Fifty Shades Darker ($330 million worldwide, $ million in China)
The Great Wall ($303 million worldwide, $170 million in China)
Resident Evil: The Final Chapter ($238 million worldwide, $94 million in China)
China brought in $983 million out of a 2 billion in worldwide sales for the top seven movies this year.
I swear, Hollywood is going to go full Kung-Fu reboots pretty soon just to have sure-fire $300 million dollar movie.
(They won't even allow Fifty Shades in China and China is still producing almost a billion dollar sales for this years top 6 movies.)
This post was edited on 6/10/17 at 10:18 pm
Posted on 6/10/17 at 10:28 pm to Hoodoo Man
quote:In which case, this result is very good for all of us who want to see well-crafted, non-formulaic big budget movies.
Executives refuse to believe that people actually want to see good movies. They think that if you drop an action blockbuster with an A lister in the summer, it's a sure thing.
Posted on 6/10/17 at 10:36 pm to mizzoubuckeyeiowa
They have basically come out and said this was t for American audiences
Posted on 6/10/17 at 11:13 pm to athenslife101
quote:
If there’s one thing you can count on when you see a Tom Cruise franchise action movie, it’s the look on his face. It is cool and poised, sleek and alert; it’s all dashing resolve. But during “The Mummy,” I kept looking at Cruise and having a strange sensation, which is that the emotion those familiar features seemed to be radiating was, in a word, confusion. Throughout the movie, he looked a little slack and a little blank, a little what-the-heck-is-going-on? It could, theoretically, have been an element of Cruise’s performance. His character, a tomb raider named Nick Morton, gets invaded by the spirit of an Egyptian mummy; his soul then becomes a battleground between good and evil (at least, that’s the idea). That could be enough to leave one confused. The truth is, though, that the slightly discombobulated look on Cruise’s face throughout “The Mummy” didn’t really strike me as an aspect of his performance. It seemed more like Cruise himself thinking, deep down, “Where am I?”
quote:Tom Cruise: A Star in Slow-Motion Career Meltdown
The middling Cruise movies are stacking up, and over the last 10 years he has squandered his star capital with them. He now seems devoted to working with anonymously talented journeyman directors (Bryan Singer, Christopher McQuarrie, Joseph Kosinski, Alex Kurtzman). Is that his way of retaining the power? Let me say up front that I’ve always been a Tom Cruise believer (just check out my gallery of his 10 best films, in which my reverence for movies like “Top Gun” knows no shame), but the eerie thing about Cruise’s career in the last decade is that he has been churning out the cinematic equivalent of holograms. It walks like a Tom Cruise movie, it talks like a Tom Cruise movie (it’s got speed and “intensity,” even a soupçon of cleverness), but it’s a Tom Cruise movie that leaves no shadow. It’s a piece of virtual entertainment.
Posted on 6/10/17 at 11:13 pm to Dr RC
I was intrigued until I saw the trailer and Cruise comes back from the dead with super powers, that's when I lost probably 85% interest. If I get bored enough, I might check it out in theaters but I'll prob wait until it hits on demand.
Posted on 6/10/17 at 11:19 pm to Dr RC
This kinda makes me sad... one of the writers was Alex Kurtzman, who in my opinion is one of the best around right now 
Posted on 6/10/17 at 11:49 pm to DudeK2
quote:
I was intrigued until I saw the trailer and Cruise comes back from the dead with super powers, that's when I lost probably 85% interest. If I get bored enough, I might check it out in theaters but I'll prob wait until it hits on demand.
Yeah. I am just going to wait to watch it once I get a good stream on Kodi.
Posted on 6/11/17 at 12:04 am to BaddestAndvari
quote:
one of the writers was Alex Kurtzman
One of the film's biggest issues is there were six different writers. Too many cooks.
Hopefully they don't scrap everything. I'd like to see them cut back on the budget and make a smaller, more concise film with The Bride of Frankenstein
This post was edited on 6/11/17 at 12:11 am
Posted on 6/11/17 at 12:18 am to athenslife101
quote:
They have basically come out and said this was t for American audiences
Seems like that's always an excuse when a movie bombs
Posted on 6/11/17 at 3:26 am to blueboy
That's a good article. I grew up watching Top Gun as regular in the rotation but watching Magnolia only a couple of months ago made me realize how boundless he is as an actor but how vanilla he's been since around maybe War or the Worlds or MI2. I think he was dynamite in the first Mission Impossible.
This post was edited on 6/11/17 at 3:27 am
Posted on 6/11/17 at 5:39 am to ManBearTiger
quote:
me realize how boundless he is as an actor but how vanilla he's been since around maybe War or the Worlds or MI2.
Edge of Tomorrow is and endlessly re-watchable awesome action movie. And Cruise was great in it.
Posted on 6/11/17 at 8:23 am to Dr RC
I am more shocked to find out this is part of the other Mummy movies. I thought this was something totally different
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