You have to remember that the owner didn't build a team to win
in the original cut of the movie she actually did want them to win and went super bitch to try and get them something to rally around.
she revealed it at the end but test audiences didn't like it and they went back and changed it.
that would have angle saved the movie from its biggest flaw. If she wanted them to lose so badly she could have simply forced the GM to call up even bigger scrubs from the minors when they started to win.
This post was edited on 3/17 at 12:24 pm