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Hollywood lost almost $1bn this summer

Posted on 9/8/16 at 9:18 pm
Posted by Brosef Stalin
Member since Dec 2011
39123 posts
Posted on 9/8/16 at 9:18 pm
LINK
quote:

Using figures and projections from movie industry site the Numbers, they estimate the loss at around $1bn (£700.48m), and blame blockbusters flopping at cinemas rather than smaller films failing to attract larger audiences.

Their projected deficit – $915.6m – dwarfs last year’s, which was $546.3m. “Overall it was pretty awful,” Doug Creutz of Cowen & Co told Bloomberg. “We have been talking about the increasingly bad ecosystem that we see theatrically, and I think it definitely played out this summer.”

quote:

The worst-hit film was Ben-Hur, which had a projected loss of around $120m (though some dispute this figure, putting it closer to $75m). Studio Paramount also saw disappointing returns for Star Trek Beyond ($75m loss) and Teenage Mutant Ninja Turtles: Out of the Shadows ($65m).

Although Disney had three flops in the Top 10 (The BFG, which lost $115m, as well as Alice Through the Looking Glass and Pete’s Dragon), the success of Finding Dory and Captain America: Civil War (at the moment the two best-performing films of the year) meant it is currently around $521m in the black.

Other notable disappointments include Kubo and the Two Strings ($80m) and the rebooted Ghostbusters ($58m), although this is another title whose figures are disputed).


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Posted by wildtigercat93
Member since Jul 2011
112179 posts
Posted on 9/8/16 at 9:20 pm to
Aren't all these numbers fudged for tax reasons anyway?
Posted by Brosef Stalin
Member since Dec 2011
39123 posts
Posted on 9/8/16 at 9:23 pm to
quote:

Using figures and projections from movie industry site the Numbers

These numbers aren't from the studios. I would assume the Numbers is at least somewhat independent.
Posted by LuckyTiger
Someone's Alter
Member since Dec 2008
45099 posts
Posted on 9/8/16 at 9:39 pm to
quote:

The worst-hit film was Ben-Hur, which had a projected loss of around $120m

Good...good.

quote:

and the rebooted Ghostbusters ($58m)

Good...good.
Posted by Dire Wolf
bawcomville
Member since Sep 2008
36563 posts
Posted on 9/8/16 at 9:54 pm to
Maybe they shouldn't put out shite movies
Posted by kingbob
Sorrento, LA
Member since Nov 2010
66968 posts
Posted on 9/8/16 at 9:58 pm to
The three disney flops all looked terrible or had no advertising.

Pop Star: Never Stop Never Stopping suprised me that it lost so much on such a low budget.

The only blockbuster that flopped that I didn't expect to flop was Star Trek Beyond. The previews and reviews both looked good. Was it just a poor marketing campaign? All of the other flops looked atrocious.
Posted by jim712
Baton Rouge
Member since Aug 2006
1518 posts
Posted on 9/8/16 at 10:00 pm to
Good. Most of what they crap out is shite anyway, they deserved it just for ghostbusters and Ben hur
Posted by tigerfan84
Member since Dec 2003
20162 posts
Posted on 9/8/16 at 10:08 pm to
I had a feeling this was going to be a poor summer. I don't think that I went to go see anything besides Dory and Pets.
Posted by jg8623
Baton Rouge
Member since Aug 2010
13531 posts
Posted on 9/8/16 at 10:09 pm to
So War Dogs spent a lot more than the production budget on marketing/advertising?

Budget is at $40M, and it's pulled in $37M domestically and $60M total worldwide. Yet it's saying they've lost around $70M???
This post was edited on 9/8/16 at 10:12 pm
Posted by Brosef Stalin
Member since Dec 2011
39123 posts
Posted on 9/8/16 at 10:13 pm to
quote:

Some studios dispute The Numbers’ calculations, saying they leave out projected sources of sales that can boost the performance of films over time. A person close to Warner Bros., for instance, disputes the $67.7 million loss projected for “War Dogs.” Still, the estimates provide one of the best ways to compare individual movies, since studio finances are opaque and the companies seldom disclose such figures.

These numbers probably aren't 100% accurate but I would bet they're close.
Posted by GetCocky11
Calgary, AB
Member since Oct 2012
51209 posts
Posted on 9/8/16 at 10:16 pm to
Stop dropping 100 million dollars on shitty movies.

It is like the more money they spend, the shittier the movie is.
Posted by jg8623
Baton Rouge
Member since Aug 2010
13531 posts
Posted on 9/8/16 at 10:17 pm to
Yea, still surprised that they would have spent so much on marketing for a $40M movie
Posted by jg8623
Baton Rouge
Member since Aug 2010
13531 posts
Posted on 9/8/16 at 10:18 pm to
quote:

It is like the more money they spend, the shittier the movie is.




And it seems like the general audiences are finally figuring this out. About time
Posted by Hot Carl
Prayers up for 3
Member since Dec 2005
58863 posts
Posted on 9/8/16 at 10:20 pm to
I haven't read into the numbers, but I'd assume the studios make their money back eventually through rentals, streaming, and dvd sales. You don't stay in business losing hundreds of millions of dollars every year. But it seems logical that theaters are gonna wind up getting hit the worst, and I'm not sure how that's gonna change the industry, but I'm sure I won't like it as much.
Posted by Brosef Stalin
Member since Dec 2011
39123 posts
Posted on 9/8/16 at 10:25 pm to
They are estimating rentals, streaming, etc. I would think dvd/bluray sales are basically dead by now since everyone streams. Netflix is constantly cutting back on high profile movies because the streaming rights are so high, though they did just sign a big deal with Disney. I doubt cable rights bring in much money.
Posted by jg8623
Baton Rouge
Member since Aug 2010
13531 posts
Posted on 9/8/16 at 10:28 pm to
quote:

You don't stay in business losing hundreds of millions of dollars every year


Don't think they are losing hundreds of millions every year
Posted by OMLandshark
Member since Apr 2009
108098 posts
Posted on 9/8/16 at 10:32 pm to
I hate that Kubo, Star Trek, and Popstar did poorly. Star Trek had a super shitty marketing campaign, and the only reason I saw it is I knew Simon Pegg wrote it as well as the T-Meter. The average viewer doesn't keep up with these things or really know who Simon Pegg is.

The other two I'm a bit shocked over. Popstar was the best comedy of the summer and had a decent marketing campaign. Kubo was just great and I don't see why anyone wouldn't immediately want to see that movie. Maybe I'm just disconnected from the stupidity of the average filmgoer. I really hope Lakida is given another shot since they could be another Ghibli. Fortunately Universal did well enough to probably give them another shot.

Everyone else on that list (save for Pete's Dragon) deserved to bomb and I'm very happy to see them there.
This post was edited on 9/8/16 at 10:34 pm
Posted by Hot Carl
Prayers up for 3
Member since Dec 2005
58863 posts
Posted on 9/8/16 at 10:40 pm to
quote:

They are estimating rentals, streaming, etc. I


Yikes

Posted by PowerTool
The dark side of the road
Member since Dec 2009
21073 posts
Posted on 9/8/16 at 11:10 pm to
quote:

The other two I'm a bit shocked over. Popstar was the best comedy of the summer


May be unfair, but on the surface it looked kind of like a another movie that was just a prolonged SNL skit. I think it's probably getting harder to market movies to a teen/early 20's audience that has its entertainment budget split a billion ways. And that's going to hurt movie attendance across the board.

I think eventually movie studios are going to, and maybe already are, face some of the same problems as the music business in competing against a growing multitude of entertainment platforms and mediums providing quality content. Why go to the movies when you can catch up on Game of Thrones or re-watch The Wire or buy some new games or whatever. Or go on Twitch and watch other people playing video games for some reason I'll never understand.
Posted by Brosef Stalin
Member since Dec 2011
39123 posts
Posted on 9/8/16 at 11:38 pm to
The problem is that they are trying to hit a homerun with a every movie. They either win big or lose big and lately the studios have been losing big too often. They would rather try to make $200 million profit off a $150 million movie than make $50 million profit off a $20 million movie.

The mentality that every movie needs to be part of some larger universe is stupid too. Not every movie needs a sequel. There's nothing wrong with making a good 2 hour story and leaving it at that. At least that way you have something different rather just another Hunger Games/Twilight/Mazerunner/whatever movie every year that are all basically the same.
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