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WestCoastAg
UCLA Fan
#HKIC
Member since Oct 2012
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re: What I Don't Understand about ESPN's Strategy
quote:

and they don't really build the brand of any sports. They just show them
what in the world are you talking about?

one of the biggest things people cry about when it comes to ESPN is how they continually shape the narrative around sports, teams, and players


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70
Tigerbait337
LSU Fan
Louisiana
Member since Aug 2008
19013 posts

re: What I Don't Understand about ESPN's Strategy
The business strategy I don't understand is targeting young and sometimes uneducated minorities... are they really buying up the products on commercials? It's all about money. Good ratings equals higher prices for commercial spots. But at some point the company paying for commercials won't buy ad time if no one is buying product


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TomRollTideRitter
Alabama Fan
Member since Aug 2016
3194 posts

re: What I Don't Understand about ESPN's Strategy
It does have to do with their content though. They are generating content that is so easily replicated there's no reason for people to have to keep the channel. There's a reason Netflix and Amazon Prime produce exclusive content. ESPN has done nothing to expand its customer base in this age of cord cutting.

Also, don't pretend everything is perfect at ESPN. If it was they wouldn't keep changing things around. They clearly are in panic mode.


Cap Crunch
New Orleans Pelicans Fan
Member since Dec 2010
50148 posts
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re: What I Don't Understand about ESPN's Strategy
If those old school shows were still getting the ratings, they'd air them
This post was edited on 2/17 at 10:33 am


TotesMcGotes
Virginia Fan
New York, New York
Member since Mar 2009
21244 posts

re: What I Don't Understand about ESPN's Strategy
Well just like any company, there's a cost benefit analysis. If they deem talent is worth it, you have to pay them what they'd get on the market. And if they're not worth it, you apparently let FS1 pay them to do verbatim the same thing for more money.

Very few of the espn personalities are paid well, I bet. They're so easily replaceable that they can't have any real leverage over ESPN.


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TomRollTideRitter
Alabama Fan
Member since Aug 2016
3194 posts

re: What I Don't Understand about ESPN's Strategy
I'm not saying they should go back to the days of 24/7 highlights. What I'm saying is they have swapped one easily accessible form of content for another form of easily accessible content. That doesn't solve anything.


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30
JBeam
Washington Fan
Guns,Germs & Steel
Member since Jan 2011
60575 posts

re: What I Don't Understand about ESPN's Strategy
quote:

I'd recommend generating some inside content think like Hard Knocks or Last Chance U. I'd also try to build the brands of some less popular sports in order to expand the customer base. If you could generate even a small following by women of a women's sport, all of those people won't be able to cord cut without giving up on watching the sport.

Basically, I'd generate content that is a lot harder for people to copy (live or reality)

You do realize ESPN did this back in the early 2000's with "Playmakers", "Sportscentury" and that reality show that got Mike Hill hired.


WestCoastAg
UCLA Fan
#HKIC
Member since Oct 2012
74588 posts
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re: What I Don't Understand about ESPN's Strategy
quote:

hey are generating content that is so easily replicated there's no reason for people to have to keep the channel.
once again, they are literally producing acadamy award nominations right now
quote:

ESPN has done nothing to expand its customer base in this age of cord cutting.
as long as we put OTL, E60, and 30 for 30 aside, that is what they are doing right now. the most valuable demographic wants debate and talk shows. it is what it is. so they are giving it to them
quote:

They clearly are in panic mode.
as is literally all of fricking broadcast television


TomRollTideRitter
Alabama Fan
Member since Aug 2016
3194 posts

re: What I Don't Understand about ESPN's Strategy
Playmakers was very popular, but the NFL pressured ESPN to take it off air


TomRollTideRitter
Alabama Fan
Member since Aug 2016
3194 posts

re: What I Don't Understand about ESPN's Strategy
You're sort of agreeing with my idea, but they only produce 1 or 2 30 for 30's a month. My point is that is the type of content they really need to move towards. Sports talk shows are just as dated as sports highlights shows.


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ClientNumber9
LSU Fan
The beautiful Inland Northwest
Member since Feb 2009
6439 posts

re: What I Don't Understand about ESPN's Strategy
quote:

I'd be demanding some answers.


Honestly, there's nothing ESPN or Disney can do here. Here's the problem:

Thanks to the internet and smartphones in particular, next day or even hours later results are not needed. People know instantly if their teams won or lost and they can get the highlights on the spot. This has killed the need for shows like Sportscenter, which built ESPN.

ESPN is an unsustainable business model and can only be marginally profitable from showing actual sporting events. Contract rights to broadcast those events is extremely costly. To make matters worse, they have ESPN, ESPN2, ESPNU, ESPNNews and other channels, they have to fill them with something. The most common way (after live sports themselves) is through talk shows. What else can they do? Problem is, today's generation isn't all that interested in discussion-based, topical sports discussions. It doesn't move the needle and younger folks don't watch these hour long shows with enough regularity to achieve solid ratings.

This, in turn, has led to the "hot take" era of ESPN, where they encourage brash points of view delivered in absolutes, like "The Cleveland Cavaliers CAN NOT win the NBA Finals this season" or "Alabama will beat Clemson, I GUARANTEE it." These shock jock-style soundbites are designed to spread across the airwaves and generate clicks and views. (Think Skip Bayless.) But now even those aren't working anymore.

The political stances have alienated many views and this has helped bring about the endgame quicker but the model was doomed the minute smartphones started rolling off the assembly line.
This post was edited on 2/17 at 12:53 pm


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WestCoastAg
UCLA Fan
#HKIC
Member since Oct 2012
74588 posts
 Online 

re: What I Don't Understand about ESPN's Strategy
quote:

Sports talk shows are just as dated as sports highlights shows.
its not just that. the whole idea of cable television is outdated. there is nothing ESPN can realistically do to change that. they could turn into netflix or amazon, but those companies take on debt like its going out of style. they are just different businesses and what netflix and amazon does would not work for someone like ESPN or fox sports. it just wouldnt. all of their debt is tied up in live sports and that is what is going to keep these companies going. they cant do both. they cant spend the damn near 1 billion dollars in broadcasting rights to live sports while also turning around and spending billions of dollars in producing movies and original television content

their mistake was just assuming that this massive TV cable bubble was going to keep growing while they aggressively bought up as many rights to live sports that they could get their hands on. that was their mistake. not what they are doing now with their content


shel311
Nicholls St. Fan
McKinney, Texas
Member since Aug 2004
53376 posts

re: What I Don't Understand about ESPN's Strategy
quote:

its not just that. the whole idea of cable television is outdated. there is nothing ESPN can realistically do to change that
LeBatard talks about it all the time. They had a perfect business model for years, if you wanted cable you paid for ESPN whether you watched it or not.

Now people actually have options. They're definitely behind in the game and didn't get out in front of this one, but what were their options?


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DrSteveBrule
LSU Fan
Baton Rouge
Member since Sep 2009
9618 posts

re: What I Don't Understand about ESPN's Strategy
quote:

Also, what other options do they truly have during a work week daytime schedule?


How about show sportscenter replays all day like they did before?


hashtag
New Orleans Saints Fan
Member since Aug 2005
19498 posts

re: What I Don't Understand about ESPN's Strategy
quote:

the whole idea of cable television is outdated. there is nothing ESPN can realistically do to change that. they could turn into netflix
this is the next step, IMO. If they offered a monthly subscription service to WatchESPN that was completely free from Cable/Satellite companies, millions would subscribe. I'll go as far as saying that ESPN, and maybe HBO, could completely destroy cable for good if they offered this outside of Cable subscriptions.

There are a ton of people who just want to watch games. A live game subscription service with the collection of games that ESPN has would do awesome. And they wouldn't have to have filler shows eating budget. Just show live sporting events.


kywildcatfanone
Kentucky Fan
Wildcat Country!
Member since Oct 2012
39285 posts

re: What I Don't Understand about ESPN's Strategy
quote:

ESPN's Strategy


Do these two words go together?


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21
WestCoastAg
UCLA Fan
#HKIC
Member since Oct 2012
74588 posts
 Online 

re: What I Don't Understand about ESPN's Strategy
yes. that is the next step with someone like ESPN. we will eventually start paying for games on a nightly basis or we will eventually start buying season packages for a single team/league. it is what it is. but we arent going to start seeing ESPN start throwing a shite ton of money into original programming because right now all of their money is tied up into live sports
This post was edited on 2/17 at 1:19 pm


TigerMyth36
River Ridge
Member since Nov 2005
34550 posts

re: What I Don't Understand about ESPN's Strategy
quote:

Also, what other options do they truly have during a work week daytime schedule?
Did people just start working?



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Ed Osteen
New Orleans Pelicans Fan
504
Member since Oct 2007
27500 posts

re: What I Don't Understand about ESPN's Strategy
Like people wouldn't bitch if espn showed hours of baseball and hockey highlights on a replay throughout the day


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udtiger
LSU Fan
Louisiana
Member since Nov 2006
43508 posts

re: What I Don't Understand about ESPN's Strategy
Based on what I watched this morning (including the commercials for the new 6 PM SC), it appears they are 100% invested in growing their "urban" viewership.


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