Our logo is the primary visual aspect of our brand; which, along with our Southland Conference affiliation, institutional mission and championship culture, is an extension of our athletics identity," said Director of Athletics Derek Morel. "We are focused on building a brand which is representative of our university, our students, our alumni and our great city."
"It is certainly an objective to introduce a logo which will create awareness and foster interest in the University of New Orleans and Privateer Athletics. We are excited for this next phase in the renaissance of Privateer Athletics and confident this 'new look' along with our 'new league' will create lift for our brand and help raise the profile of our program and the University of New Orleans."
Designed by Joe Bosack & Co., an experienced marketing agency noted for its ability to deliver unique, enduring and compelling brand identities for its clients, the new Privateer is the most aggressive-looking version of the logo in the school's history.
The final product presented on Wednesday comes from several months of focus groups held on campus that included UNO athletic administrators, coaches, student-athletes, as well as campus admissions representative, faculty, staff, campus marketing team members and alumni.
The logo reflects recommendations made by these groups which strongly urged Bosack & Co. to present an athletic mark that strongly ties into the city and the popular fleur de lis, while also removing the color red.