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Under Armour files trademark infringement lawsuit against "arse Armor"
Posted on 2/19/15 at 2:46 pm
Posted on 2/19/15 at 2:46 pm
quote:
Snowboarder Casey Scherr started a company called arse Armor in 2013 to sell shock-absorbing athletic shorts designed to protect the tailbone. Now, the Ft. Lauderdale company faces a trademark infringement lawsuit from Under Armour — and plans to fight.
The $3 billion Baltimore athletic apparel maker also accused the snowboard shorts maker of unfair competition and cybersquatting for using the name arse Armor and a tagline that could be confused with Under Armour's. The defendant copies Under Armour by using similar lettering and putting the arse Armor name along the shorts' waistband, the lawsuit says.
"Making matters worse, similar to Under Armour's well-known and widely promoted Protect This House tagline mark, defendants use, advertise and promote their arse Armor mark, name and products… in connection with the Protect Your Assets tagline," says the lawsuit, filed last month in U.S. District Court in Maryland.
LINK
This post was edited on 2/19/15 at 2:52 pm
9
Posted on 2/19/15 at 2:48 pm to Bench McElroy
Goodbye arse armor
Posted on 2/19/15 at 2:49 pm to Bench McElroy
Kiss it unser armour
Posted on 2/19/15 at 2:56 pm to Bench McElroy
It's a favorable venue for them in Maryland. However, it seems that UA is looking to basically put a monopoly on the use of the work "Armor" or "Armour". That's a pretty generic word to trademark. Essentially they are looking to prohibit the use of the word "Armor" in the name of any and all apparel.
I'm not saying that the "arse Armor" company isn't trying to profit of of the name recognition and goodwill of UA (I think they probably are), but is a court going to allow UA to be the only clothing company allowed to use the word "Armor"?
I'm not saying that the "arse Armor" company isn't trying to profit of of the name recognition and goodwill of UA (I think they probably are), but is a court going to allow UA to be the only clothing company allowed to use the word "Armor"?
Posted on 2/19/15 at 2:57 pm to Bench McElroy
Damn, Under Armor be actin' an arse. 
Posted on 2/19/15 at 3:50 pm to Bench McElroy
I'm headed to NOLA tomorrow so I had to go check out some dog kennels and one of the places I went to yesterday used to be called Fritz Carlton 
The Ritz Carlton sent them a cease and desist letter telling them to change their name......or else
The Ritz Carlton sent them a cease and desist letter telling them to change their name......or else Posted on 2/19/15 at 4:34 pm to Alt26
quote:
I'm not saying that the "arse Armor" company isn't trying to profit of of the name recognition and goodwill of UA (I think they probably are
That's my feeling as well. I think Under Armour's arguments are pretty weak outside of the fact that the guy is probably trying to capitalize off the comparison.
Posted on 2/19/15 at 4:39 pm to idlewatcher
The Petz Carlton was the original name of Pets Plaza in Baton Rouge and they got a similar letter.
Posted on 2/19/15 at 4:40 pm to idlewatcher
There's a thrift store on Freret called "Bloomin'Deals"
Posted on 2/19/15 at 5:26 pm to Wayne Campbell
They're clearly trying to capitalize off of Under Armour. They should get sued.
This post was edited on 2/19/15 at 5:27 pm
Posted on 2/19/15 at 5:34 pm to Bench McElroy
man frick that noise
they shouldn't get the damn trademark to a word like armor
they shouldn't get the damn trademark to a word like armor
Posted on 2/19/15 at 5:35 pm to Bench McElroy
I'm with UA on this one.
Posted on 2/19/15 at 5:42 pm to Bench McElroy
quote:
cybersquatting
Damn Matrix, you scary.
It kinda does sound like they were trying to camp on UA's name, but maybe all the free pub will balance out costs of the case they're about to lose.
Posted on 2/19/15 at 5:48 pm to Wayne Campbell
quote:I'm with y'all. Like Armor-All.
quote:
I'm not saying that the "arse Armor" company isn't trying to profit of of the name recognition and goodwill of UA (I think they probably are
That's my feeling as well. I think Under Armour's arguments are pretty weak outside of the fact that the guy is probably trying to capitalize off the comparison.
Posted on 2/19/15 at 7:08 pm to Bench McElroy
Posted on 2/19/15 at 9:34 pm to Weagle25
quote:
They're clearly trying to capitalize off of Under Armour. They should get sued.
It's not that clear. It's pretty damn difficult to confuse "arse Armor" for "Under Armour." "Protect Your Assets" is 66.7% different than "Protect This House." And I don't believe Under Armour was the first to put their brand name on the waistband of their clothing.
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