Ahhhh the absolutely meaningless fan pride/great tradition mumbo jumbo. Its a racial slur, there is nothing to be proud of. Its all about protecting there brand (money).
"Pride means virtually nothing. A team could be nicknamed the Buttchuggers and people associated with it would still be "proud" of them, whatever the hell that means. The Eagles are a proud franchise. The Giants are a proud franchise. Pride is the single most abundant commodity in the sporting universe. It has about as much value as a Canadian penny. Furthermore, you can clumsily justify virtually any long-standing practice just by saying the words "pride" and "heritage," as if the history of having a remarkably offensive team name somehow renders it inoffensive, which is logic for stupid people." Yep, just quoted a deadspin article. What of it.