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NBA D-League to become NBA Gatorade League "G-League"
Posted on 2/14/17 at 7:41 pm
Posted on 2/14/17 at 7:41 pm
https://dleague.nba.com/news/nba-development-league-to-become-nba-gatorade-league/
NEW YORK, Feb. 14, 2017 – Beginning with the 2017-18 season, the NBA Development League (NBA D-League) will be renamed the NBA Gatorade League (NBA G-League) as part of a multiyear expanded partnership announced today by the National Basketball Association (NBA) and Gatorade. This marks the first time a U.S. professional sports league has named an entitlement partner.
As part of the partnership, the NBA and Gatorade unveiled a new NBA G-League logo that will be featured across all game balls, team jerseys, oncourt signage, and league digital assets. Additionally, Gatorade will incubate its latest product and equipment innovations into NBA G-League locker rooms, and teams will have the opportunity to collaborate with Gatorade to help players maximize their athletic potential and oncourt performance.
This post was edited on 2/14/17 at 7:42 pm
8
Posted on 2/14/17 at 7:47 pm to PrimeTime Money
I was half expecting a link to an Onion article.
Posted on 2/14/17 at 7:48 pm to PrimeTime Money
Stupid. But I can't really fault the NBA for turning a largely ignored asset into sponsorship money.
Posted on 2/14/17 at 7:48 pm to PrimeTime Money
It will be interesting to see how much gatoraid is paying for this.
Posted on 2/14/17 at 7:59 pm to Dire Wolf
You could call it any name in the dictionary and nobody will still watch
Posted on 2/14/17 at 8:02 pm to PrimeTime Money
Is that T-Mac as the logo?
Posted on 2/14/17 at 8:04 pm to PrimeTime Money
Gordon should jump in on this.
Posted on 2/14/17 at 8:05 pm to dallastiger55
I am more curious to how serious the NBA is in a developmental league. I have to imagine they are over 1-n-done players wasting a year under poor college coaching.
Posted on 2/14/17 at 8:08 pm to PrimeTime Money
Everyone will still call it the D-League.
Posted on 2/14/17 at 8:53 pm to PrimeTime Money
Sounds like it's more affiliated with AAU than the NBA.
Posted on 2/15/17 at 12:20 am to Dire Wolf
When the biggest name to come from the d-league was Birdman you know it's not a hot bed for talent. How does their attendance compare to the WNBA?
This post was edited on 2/15/17 at 12:21 am
Posted on 2/15/17 at 7:23 am to JabarkusRussell
quote:
When the biggest name to come from the d-league was Birdman
Whiteside > Birdman
Posted on 2/15/17 at 10:50 am to PrimeTime Money
They should sponsee the WNBA 
Posted on 2/15/17 at 10:56 am to jb4
quote:
They should sponsor the WNBA
Put a couple of orange circles with the Gatorade logo where shots are worth 4 points. I wonder what they could call these spots...
Posted on 2/15/17 at 11:28 am to dallastiger55
quote:
You could call it any name in the dictionary and nobody will still watch
Nobody gives a shite about the D-league but I know plenty of AAA baseball fans.
Posted on 2/15/17 at 11:29 am to AwesomeSauce
quote:
I wonder what they could call these spots...
Doesn't matter, none of the guys watching would be able to find it anyway.
Posted on 2/15/17 at 11:45 am to ProjectP2294
quote:
Doesn't matter, none of the guys watching would be able to find it anyway.
You would think it would help the game offensively though, many WNBA players have a knack for hitting spots that the average guy doesn't know how to take full advantage of.
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