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Message
Less than 300 pairs of ZO2s sold
Posted on 5/8/17 at 11:38 am
Posted on 5/8/17 at 11:38 am
quote:
Over the weekend, rumors swirled that the Ball family had netted themselves a seven-figure payday, selling upwards of 5,000 pairs of Lonzo Ball’s new, signature Big Baller Brand shoe, the ZO2.
That probably isn’t true.
The sneakerheads over at NiceKicks.com did the legwork, tracking invoice numbers — staffers there not only bought a pair of ZO2s, but they also snagged a pair of BBB shorts — and inventory levels to determine that the real number of shoes sold in the first day that the ZO2s were on sale was probably less than 300.
LINK
17
Posted on 5/8/17 at 11:41 am to stout
I encourage all of y'all to watch 'Sole Man' on Netflix about Sonny Vacarro. If Lonzo has any success, BBB is going to be a successful brand.
Posted on 5/8/17 at 11:43 am to stout
chicken bought 3 pairs just off the revenue that these shoes brought to his website.
Posted on 5/8/17 at 11:44 am to stout
Those shoes probably cost $10/ea in bulk...............$150K in revenue isn't bad.
Posted on 5/8/17 at 11:44 am to Jasonmann
He'll get knocked down several pegs in the PC culture we live in as long as his big mouthed father is allowed to continue. He already caught a lot of flack for saying "If you can't afford them then you aren't a big baller" or whatever.
Posted on 5/8/17 at 11:46 am to 13SaintTiger
quote:
Those shoes probably cost $10/ea in bulk...............$150K in revenue isn't bad.
It's pretty bad when you turned down millions to create it.
Posted on 5/8/17 at 11:50 am to wildtigercat93
quote:
It's pretty bad when you turned down millions to create it.
I thought none of the companies wanted him because his dad is a dumb arse?
Posted on 5/8/17 at 11:52 am to stout
You can't tell me all the kids out on the West Coast are eating this stuff up. I don't see them going any away anytime soon. Especially since 'Melo is just a junior.
Edit-While his mouth will prolly be his downfall, Lavar isn't that crazy. He's staying relevant while trying to promote his brand and his sons.
Edit-While his mouth will prolly be his downfall, Lavar isn't that crazy. He's staying relevant while trying to promote his brand and his sons.
This post was edited on 5/8/17 at 11:54 am
Posted on 5/8/17 at 11:54 am to stout
I'd love to pile on but that's not bad for one day of sales, especially at such a high price. If LB has a hot start to the season and/or goes to a popular team like the Lakers, they will move units strictly from the novelty of it all.
Posted on 5/8/17 at 11:57 am to stout
I'm so ready for Lavar Ball to stop being a thing
Posted on 5/8/17 at 11:59 am to stout
50 Dollar tee's on his website too 
Posted on 5/8/17 at 12:00 pm to 13SaintTiger
quote:According to this, THIS LINK. A typical $100.00 Nike sneakers costs about $28.50 to make.
Those shoes probably cost $10/ea in bulk...............$150K in revenue isn't bad.
Here is a more detailed COST BREAKDOWN. There are an additional $15.00 in overhead costs and $2.00 in taxes.
So a typical run of the mill, mass produced sneaker at Nike has $45.50 in total costs. So whatever the cost was for Ball, it was assuredly higher than that, probably much higher.
Posted on 5/8/17 at 12:03 pm to 13SaintTiger
quote:
Those shoes probably cost $10/ea in bulk...............$150K in revenue isn't bad.
But he is making them to order. See the shipping date of November.
Thats why they are so expensive. His margin is the same as Nike's but his cost is 5X.
Posted on 5/8/17 at 12:03 pm to wildtigercat93
quote:
It's pretty bad when you turned down millions to create it.
And when you factor in the insance amount of free publicity and press the launched generated. That's pathetic
Posted on 5/8/17 at 12:10 pm to SPEEDY
quote:Yeah. Given all that, I would expect sales to peak immediately and drop significantly.
And when you factor in the insance amount of free publicity and press the launched generated. That's pathetic
Posted on 5/8/17 at 12:18 pm to stout
Kinda on topic. Seen a guy in Lafayette with a "BBB" hat on. Was slightly impressed.
That is all.
That is all.
Posted on 5/8/17 at 12:24 pm to stout
Can we just have a Lonzo board?
Posted on 5/8/17 at 12:24 pm to SPEEDY
quote:
And when you factor in the insance amount of free publicity and press the launched generated. That's pathetic
All the free press and advertising in the world doesn't mean shite if at the end of the day, nobody wants the product.
200 units moved means nobody wants the product.
Posted on 5/8/17 at 12:27 pm to buckeye_vol
quote:
So a typical run of the mill, mass produced sneaker at Nike has $45.50 in total costs. So whatever the cost was for Ball, it was assuredly higher than that, probably much higher.
Eh, likely higher due to ordering in bulk numbers and being established.
At 495 a pair though the price point eclipses most anything an everyday shoe company offers.
Additionally, ball doesn't scream craftsmanship to me, probably cheap as shite.
Posted on 5/8/17 at 12:40 pm to TennesseeFan25
Do they have a customer service phone number? That could be a fun 30 minutes calling asking question.
"Hi, do you guys offer a military discount on your shoe purchase by chance? Thanks!"
"Hi, do you guys offer a military discount on your shoe purchase by chance? Thanks!"
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