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GNC commercial rejected by Super Bowl cause they sell NFL banned products
Posted on 2/1/17 at 12:18 am
Posted on 2/1/17 at 12:18 am
LINK
quote:
GNC, which has been planning a Super Bowl commercial as part of its huge rebranding effort, said it has been rebuffed by the National Football League today, four days after Fox cleared its commercial in writing.
Jeff Hennion, exec VP-chief marketing and e-commerce officer at GNC, said the NFL objected to its commercial because fewer than 3% of its products include two of the 162 substances banned by the league. According to Mr. Hennion, the NFL has approval rights over commercials in the big game.
"We got the word at 1 p.m. today," said Mr. Hennion. "It was the first time they showed any concern."
A Fox spokesman declined to comment on the situation. An NFL representative could not immediately be reached for comment.
That said, Mr. Hennion said the company "had a weird feeling" something was wrong beginning last week. The company had submitted to Fox its logo, which contains the letters GNC in a pill bottle. The network, he said, came back to the company asking for a more muted logo without the bottle.
He said GNC worked all day Saturday with Fox trying to get a logo that would satisfy both parties. Mr. Hennion said he heard nothing back until the call today that the spot was being sidelined.
"So many people invested so much," in the spot, he said. "We are extremely disappointed for all the people involved" in the effort.
The Super Bowl spot was the centerpiece of an effort to position GNC as a retailer that deserves a second look. As part of its push it closed all its corporate-owned stores for one day in late December and reopened with a new look the next. In addition to the now-shelved big game spot, the company still plans print, out-of-home, digital and radio, part of what Mr. Hennion earlier characterized to Ad Age as the biggest marketing campaign in the company's history.
Posted on 2/1/17 at 12:35 am to GEAUXmedic
quote:
"So many people invested so much," in the spot, he said. "We are extremely disappointed for all the people involved" in the effort.
The Super Bowl spot was the centerpiece of an effort to position GNC as a retailer that deserves a second look. As part of its push it closed all its corporate-owned stores for one day in late December and reopened with a new look the next. In addition to the now-shelved big game spot, the company still plans print, out-of-home, digital and radio, part of what Mr. Hennion earlier characterized to Ad Age as the biggest marketing campaign in the company's history.
in 3 years most people that watch the Super Bowl on Sunday won't remember who won.
that's where we are at now. Record setting numbers each year in viewership but I'd bet the majority couldn't name the winner. So how the in the hell should we remember what commercial got ran when millions are dipping chips, grabbing a beer, taking a leak, bullshitting on the internet, face booking and trying to come off as a cool person, talking about some other commercial that was better, dreading getting up in the morning for work, etc.
Posted on 2/1/17 at 12:53 am to GEAUXmedic
GNC is lucky as long as they get their money back. The NFL is killing itself and the "big game" will continue declining
Posted on 2/1/17 at 6:13 am to Mr.Perfect
GNC is a shite company. They can take their gold cards and shove it.
Posted on 2/1/17 at 8:23 am to gizmoflak
Better than bodybuilding.com
Posted on 2/1/17 at 1:28 pm to jeff5891
quote:
Better than bodybuilding.com
You shut your whore mouth!
Posted on 2/1/17 at 1:50 pm to jeff5891
I guess if you're a retard and like paying double and sometimes triple for the exact same product.
Posted on 2/1/17 at 2:17 pm to FulshearTiger
Of course the NFL rejected the commercial, they don' mess with that whey and fake shite.
The NFL is about the real shite, the juice, the hgh baby.
The NFL is about the real shite, the juice, the hgh baby.
Posted on 2/1/17 at 3:04 pm to FulshearTiger
They pretty much price match everything I get
Posted on 2/1/17 at 3:09 pm to gizmoflak
quote:
GNC is a shite company. They can take their gold cards and shove it.
Well, gold cards don't exist anymore. That's kind of part of the whole rebrand thing
Posted on 2/1/17 at 3:23 pm to LooseCannon22282
quote:
in 3 years most people that watch the Super Bowl on Sunday won't remember who won.
On Monday morning, most people that watch it won't even know who won. Hell, I bet some people in the stadium won't either. It's an event and a party to most people.
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