Could the media be more disingenuous in their reporting of the Ok. St. story

Obviously most here have read or heard about SI's "earth-shattering" 5 part article about OSU football. The relevant years at issue are 2001-2011. As we all know, Les Miles was the coach there from 01-04. HOWEVER, one might think he was there much longer based upon the headlines on many national websties:

CBSsports.com:

"Report: OK State players got paid under Les Miles"

ESPN.com:

"Report: OK State players got paid in Miles Era"

NBCsports.com

"Oklahoma State has caught scrutiny for alleged improprieties that began under Les Miles"

I'm sorry, and I know my math might be a bit fuzzy, but if these alleged "improprieties" lasted from 01-11 wouldn't there be a 7 year time period where Les Miles wasn't the coach at OSU? So is Mike Gundy getting a pass on this? Are we not going to talk about the fact that if this stuff is true, that it went on for nearly twice as long under Gundy as it did under Miles? Somehow, the CURRENT head coach of OSU under whom this stuff went on for nearly his entire tenure as head coach doesn't get mentioned in any of the headlines?

Alas, I guess no one would really give a shite about this story if the headlines read: "OK State players got paid under coach who's only won his conference once in 8 years and who barely registers a blip on the college football radar except for the time he made a silly speech about being a man!"