And to this day, the average American doesn't have a clue who they are, mostly because Blackrock doesn't do direct retail all that much.
The average non CBNC or PGA tourney-watching American probably doesn't know what Vanguard or T Rowe Price are, either.
I was actually curious to see what their retail/institutional breakdown is, and found this article: LINK
It definitely makes sense, given that I've seen a couple of Blackrock commercials for the first time ever recently.
This post was edited on 1/29 at 1:20 am