Thoughts On Under Armour?

What dip are you referring to?

A hypothetical one I am assuming will happen due to the massive jump because of earnings this morning.


I've been following the stock for a little over a year now and it always seems to spike up and the find its floor before breaking through and repeating.

It recently spiked up to $88 and then fall back to $78 and them was steadily making it back to $88 when it jumped this morning.



*obviously I'm no stock expert and expect to get ridiculed for the above statements*

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I don't own much of their product because I think it can be overpriced, but some people eat it up

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Their golf polos are really nice. Branded collegiate and NFL coaches polos aside, UA's golf polos are preferable to Nike in my opinion. They have a structured collar that looks good all day and doesn't curl up or look like an accordion. You can also get them at Academy for ~$40.

I wish I would have done the same. They have really hit the jackpot with their endorsements.

Also, whoever said their golf polos are favorable over Nike is 100% correct. They make some extremely quality stuff for the course. Under Armours pitfall is how shitty their shoes are.

I got advise last July to sell CVS and buy UA. I did neither, so that is close enough of a push that I'm not too much. I wish I had bought UA with some other money that I put into losers. It wasn't enough to break me or make me rich but it's still always nice to brag about doubling your money even if it was just turning $1K into $2K.

I bought at 45 ish. No plans on selling anytime soon. I'm a true believer and think they will be as big as Nike in 10-15 years.

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I'm a true believer and think they will be as big as Nike in 10-15 years.

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I got blasted for saying they were eating Nikes lunch and could eventually overtake them...

I should have put $$$ where my mouth is. I likely would have made a few grand on it

They have a coup in Spieth. But the younger junior golfers are all in their stuff. But they also started with Scam Newton and moved onto Steph Curry (MVP) and Patrick Peterson. They're letting them design their own shoes and control their section of the brand.

As much as I like Nike I wish they had some more P&G UA stuff to wear.

Again though, they have some interesting ideas on wearable tech via biometrics. Check out what they did at the combine a few years ago. The apps they sunk in built them a deep connection on data from a huge userbase of people with MyFitnessPal and the others.

But it'll be a decade or so of consistent growth before they get to Nike's level. They just broke 3 billion last year. Nike did something like 10 billion. Gonna be a while but they'll get there.

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I've said this in every UA thread. Go see what the kids are wearing. UA is just as popular if not more popular for kids under 20-25.

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Exactly... I believe you were part of that thread too.

I can't remember who was calling me a jackass, saying that Nike owned the footwear industry and UA had no shot of competing. I said to look at the young kids and see what they find trendy and cool and it was UA. They retorted with something to the extent of "All of the endorsements of big names are with Nike... no chance for UA"