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Thinking of Opening My Own Music Lessons Store - Thoughts to consider?

Posted on 2/19/17 at 10:02 am
Posted by StringedInstruments
Member since Oct 2013
18326 posts
Posted on 2/19/17 at 10:02 am
This is only in the vision stage right now. Can't say this would be put into motion for a while.

But I've identified a rapidly growing area that lacks a music store. In fact, there are three school systems that are in 5-25 minute driving distances from the location I'm looking at. Based on rough estimates from the schools' websites, I'd say there are ~6000 students that could be advertised to. I've noticed in my own experience teaching lessons that baby boomers are interested in guitar lessons as they retire. Their rock'n'roll spirits are still young.

The location I'm looking at is $950/month and could hold four classrooms, a small bathroom, and a front reception area. It's in a heavily trafficked area with about fifteen neighborhoods that have to travel by it to get home/go out. It's in an L-shaped office building, and the available space is the one closest to the road.

Market price for lessons is $125/month. I'd take $60/student as a fee from each teacher I hire paying them $32.50/hour as independent contractors. Many music stores take more than this as a fee, but in my opinion, that is a poor business plan. I would want to attract competent teachers who would be satisfied with their pay and stay longer.

On average, a teacher can expect to fill up their schedule with about 40 students per month. Most students take lessons after school and some into the evening (3pm-8pm) giving 25 available hours for teaching.

I would teach as well for the foreseeable future, so at 4 teachers with 40 students each, that would be 160 total students.

160x$60 would equal a monthly operating cost of $9600.

That's $115200 per year with $11400 per year of rent.

Things I don't know:

How much overhead in maintaining the office space? (Power, gas, water, other expenses?)

How much of that $115200 will be taxed?

The office space will need some remodeling to make it suitable for music lessons. How much of a loan is typical for remodeling purposes in a business like this? I would give a rough estimate of $15,000 to make it beautiful. Maybe another $5000 for decorations and seating.

Anything else to consider?

Again, this is just a basic idea right now.
This post was edited on 2/19/17 at 10:10 am
Posted by VABuckeye
Naples, FL
Member since Dec 2007
35473 posts
Posted on 2/19/17 at 10:26 am to
I know someone that does this in Northern Virginia and the business struggles. I'd do a ton of research and talk to owners of similar businesses wherever you can find them.
Posted by TheOcean
#honeyfriedchicken
Member since Aug 2004
42452 posts
Posted on 2/19/17 at 10:27 am to
Why not just keep doing music lessons either at your home, online, or at your student's home and save a good % of that (assuming it isn't your primary income) until you have enough to rent space. I think the problems with a music lesson store will be making sure the sound doesn't leak for another businesses next to you (or you can find some sort of commerce park and set up in a garage type area).

I'd hold off on a physical store until you have enough of a customer base and you have enough capital to make the investment. In my opinion, I don't really see the point in having a physical store. Either do lessons at your home (buy a home with a nice garage and write it off), do them online (write off your home office), or travel to your student's (write off your gas/mileage).
This post was edited on 2/19/17 at 10:28 am
Posted by StringedInstruments
Member since Oct 2013
18326 posts
Posted on 2/19/17 at 10:28 am to
quote:

I know someone that does this in Northern Virginia and the business struggles. I


Any inclination why?

I know quite a few people that have done this as well. The only one I know that is really successful acts more like a businessman than a musician.

The ones I know that have closed shop or are rather pathetic are those guys that never wanted to grow up from jamming to rock music in their bedroom.

I like to think with my work experience, maturity, and research abilities, I could know ahead of time if I could make it work or not.
Posted by StringedInstruments
Member since Oct 2013
18326 posts
Posted on 2/19/17 at 10:34 am to
quote:

Why not just keep doing music lessons either at your home, online, or at your student's home and save a good % of that (assuming it isn't your primary income) until you have enough to rent space


Because it's really difficult to get that set up. For one, advertising a home studio can be difficult. I did this a few years ago and got a few students to come to my house. I also have a wife and kids and it can be hard on them for me to take away part of the house every afternoon/evening. If I can find a place to live that has a soundproof basement, maybe. But even then, it's hard getting students there.

Online is fruitless. Way too easy for students to blow you off. I am however in the process of recording high quality instructional videos for purchase. My plan is to get 10 of them on a website and then make it a routine to release a new video per month. Then allow subscribers to pay a monthly fee for access.

quote:

at your student's home


I've always been confused by this. Wouldn't this cut the number of students I teach in half? Teach at 3-330. Drive from 330-before 4. Teach from 4-430. Rinse and repeat?

Sound proofing the office is a good thing to note though.


Posted by BamaCoaster
God's Gulf
Member since Apr 2016
5253 posts
Posted on 2/19/17 at 11:28 am to
Your number of 160 kids per month seems unreasonable.
I have a client who tried this in Gulf Shores as a side gig. Couldn't get enough students to justify his time.
Closing up the studio next month.

As some have mentioned, build a base first.
Posted by Teddy Ruxpin
Member since Oct 2006
39553 posts
Posted on 2/19/17 at 11:48 am to
Someone we met here does the online music deal. I don't know how well it does but for a lot of folks that's on the back burner to whole freedom to do whatever in life. Being married with no kids helps too.
Posted by VABuckeye
Naples, FL
Member since Dec 2007
35473 posts
Posted on 2/19/17 at 11:48 am to
quote:

Any inclination why?

I know quite a few people that have done this as well. The only one I know that is really successful acts more like a businessman than a musician.


You probably answered your question right there. I do know that they're in the middle of a county with a million people in it so there should be a market.

There is some seasonality to the business. They take a hard hit once school is out every year.

quote:

I like to think with my work experience, maturity, and research abilities, I could know ahead of time if I could make it work or not.


Good luck with that. If people knew ahead that their business would be successful there would be a lot more people running small businesses and fewer businesses that fail.

I hope it works out for you. I've been self-employed since 2001 and will (fingers crossed) never work for someone else again.
This post was edited on 2/19/17 at 12:23 pm
Posted by ItNeverRains
37069
Member since Oct 2007
25389 posts
Posted on 2/19/17 at 12:16 pm to
I've been brushing up on my theory at my leisure for free on youtube. As a former guitar teacher I think this is the future for learning an instrument.

Posted by hungryone
river parishes
Member since Sep 2010
11987 posts
Posted on 2/19/17 at 3:14 pm to
The only person making steady money in this scenario is the guy renting the space to you. Brick n mortar music store? Not unless you're in a crazily music heavy town (NOLA, Nashville). I can think of three kids I know who take music lessons from a remote teacher via Skype....one does his guitar lessons w a guy in London. Just because you think it's too easy to blow off the skype lessons doesn't mean your potential customers aren't perfectly comfortable with that format.

Can you find a church or private school or community organization with evening/weekend unused space? Renting from those will be more cost effective than commercial space. I seem to remember that you have suggested over the years that music lessons could be a bigger income stream for you, but if you don't have a solid base of students to the point of having a waiting list, you definitely don't have the volume to make this happen. Why would a teacher want to sublet practice rooms from you and not just work from home? Teaching music requires no special equipment other than a little space.....so I'd say it's gonna be difficult to attract other teachers to this venture.
Posted by Rust Cohle
Baton rouge
Member since Mar 2014
1937 posts
Posted on 2/19/17 at 3:16 pm to
So you're gonna be paying each teacher 38 grand a year?
Posted by StringedInstruments
Member since Oct 2013
18326 posts
Posted on 2/19/17 at 4:49 pm to
I never said I don't currently have students. I have 25 right now as side income. But I'm on the independent contractor side getting paid hourly and watching most of the profits go to someone else.

Person I know that has done this successfully now has multiple locations with 850 students. He has no interest in pursuing this side of town.

I've taught quite a few students over the past years and the majority of them have tried online lessons to no avail. It becomes helpful once they have the basics down, but I would say every student I've had over the age of 14 has mentioned trying YouTube but still wanting a personal teacher.

I know tons of guitar players some around the country and I don't know of any making a living doing skype lessons. A few doing online videos for pay make good money but in my experience, brick and mortar store is still the best place to get music lessons.

I think I could provide hard data on that if you gave me some time.
This post was edited on 2/19/17 at 5:08 pm
Posted by bayoubengals88
LA
Member since Sep 2007
18881 posts
Posted on 2/19/17 at 6:57 pm to
I enjoy following your life on the internet
Good luck, let us know how it goes.
Posted by StringedInstruments
Member since Oct 2013
18326 posts
Posted on 2/19/17 at 7:24 pm to
quote:

I enjoy following your life on the internet


I'm just hoping it has an exciting ending and not the $50k/year plateau I can't seem to break.

Posted by StringedInstruments
Member since Oct 2013
18326 posts
Posted on 2/19/17 at 7:30 pm to
quote:


So you're gonna be paying each teacher 38 grand a year?


Approximately.

Teachers with these jobs are usually doing it part time while finishing school or they have a working spouse that can be the primary breadwinner.

Another reason why I've thought about doing this is because I know too many teachers getting screwed with $10 to $20/hour payments while the struggling owner rakes in the overwhelming majority of the tuition fee. The good ones get burned out quickly and quit, and the crappy ones seem to stick with it. If I could provide a decent monthly pay, I would hope to attract better teachers thus providing a better product.

Again, I'm just thinking out loud with this and hoping to learn something about running a business. There's so much I'm sure I wouldn't think of because I've never owned a small business before.
Posted by ItNeverRains
37069
Member since Oct 2007
25389 posts
Posted on 2/19/17 at 7:53 pm to
quote:

I've taught quite a few students over the past years and the majority of them have tried online lessons to no avail. It becomes helpful once they have the basics down, but I would say every student I've had over the age of 14 has mentioned trying YouTube but still wanting a personal tea


I can see that to some extent. But with Automation, AI, and VR getting better and better, i'd say in less than 10 years some kid could have Steve Vai as his personal instructor
Posted by Rust Cohle
Baton rouge
Member since Mar 2014
1937 posts
Posted on 2/19/17 at 9:58 pm to
So income is 115k
Rent -11k
Teachers -114k
-10k

What am I missing?
There are so many unforeseen expenses
Check out school of rock in Houston, just replicate that.
Posted by StringedInstruments
Member since Oct 2013
18326 posts
Posted on 2/19/17 at 10:22 pm to
Sorry I think you've got it confused.

Lessons are $125/month per student. I take $60.

Teachers are paid with the leftover amount.

So $65/student each month.

The $115k doesn't go toward paying teachers.
Posted by Ramblin Wreck
Member since Aug 2011
3898 posts
Posted on 2/19/17 at 11:33 pm to
You've obviously put some thought into this and it is probably disheartening to have people shoot holes in your idea. The concerns raised by commenters are valid though, but remember probably most people that opened up successfully businesses were cautioned by others before proceeding with their ideas too. With that said, I'll share my little bit of knowledge and opinion on the subject. I've only seen two stand alone businesses that taught music lessons. One is in the suburb of 15,000 people I live in. It is on the main drive and has been in business for years. The guy has about 3 other people he hires to help teach. All three of my kids took guitar lessons there. He has been successful partially because he also lives in the same building. He modified his house to incorporate a separate entrance for his business.

The second stand alone place was in a strip center, with the local mall on one side and a Walmart on the other in the larger nearby city of 120,000 people. The clientele there were a lot of the private school families. That business only survived about two years before it closed its doors. Right before it closed, I received a phone call from the owner of the business. I own some commercial real estate and at the time had an office building advertised for rent. I have had difficulties renting it because it is in a low income section of town. The music business owner called me to ask about relocating his business to my building. Apparently he was losing students because his landlord refused to repair anything and the AC didn't work half the time. I'm not sure why he would have wanted to move from the best area of town to where my building was. I basically talked him out of considering it. I told him there was no way his clientele would travel to that section of town. He didn't see it as a concern, but I kept stressing that Mom's would rather drop their kids off at a place where they can shop nearby. The only thing they could shop for where my building is located were illegal drugs. I wanted to rent my building, but would rather not have someone in it that would certainly fail and start missing rent payments.

If you don't want to teach in your home, find a good location. Your problem with location, location, location, will be the rent, rent, rent. While the second business I mentioned had a great clientele and location, ultimately the rent and bad building maintenance drove him out of business. If I were going to open a music business I would look for opportunities to both expand my business and lower my costs. Do you know of any businesses that have more space than they need that you could sublease from? Think out of the box a little. What types of businesses would be a natural fit to combine with music lessons? I'd look for places like coffee shops, bakery shops, or second hand record stores. If they had extra space, you could build some lesson rooms within the same location. The existing business would benefit from the parents or older siblings of your students hanging out in their store and you would pick up new students from their customers as well. With a little bit of negotiating skills, you may be able to pay very little if anything other than your own remodeling costs. If extra space is available, what business wouldn't want the extra customers?
This post was edited on 2/19/17 at 11:37 pm
Posted by StringedInstruments
Member since Oct 2013
18326 posts
Posted on 2/20/17 at 6:59 am to
quote:

You've obviously put some thought into this and it is probably disheartening to have people shoot holes in your idea.


It's not all that disheartening. It's why I posted here - to get different perspectives on this plan. I knew going in that I would receive some dissent. It's a good thing.

quote:

If extra space is available, what business wouldn't want the extra customers?


I have thought about this some. Problem I worry about running into is finding myself being a full time music teacher, which is something I don't really want to do. If the music store was successful and I eventually switched to being only the owner/manager, I would make nearly $50k/year and have the time to explore other ventures as well.

But you and others bring up a good point and it's something I'm well aware of: music stores don't usually make it. My only thought there is that I have been involved in the music business since I was 19 years old, and I've known a lot of local music teachers who have tried to open their own business. While I respect them as musicians and like them as people, I definitely understood why they couldn't make it work.
This post was edited on 2/20/17 at 7:22 am
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